MANAGING SERVICE QUALITY (Application in Carrefour Retail Store) Individual Assignment of Operation Management by : Yessy Saputra MMR 39 – 151091013 PRASETIYA MULYA BUSINESS SCHOOL MAGISTER MANAGEMENT REGULAR PROGRAM JAKARTA 2010 Dalam industri jasa‚ salah satu faktor penting yang perlu diperhatikan oleh perusahaan adalah kualitas jasa. Karena jasa merupakan sesuatu yang tidak berwujud‚ maka evaluasi akan jasa menjadi suatu hal yang sulit dilakukan. Namun‚ kita tidak boleh mengabaikan hal ini
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Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
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CASE STUDY ANALYSIS ON XYLYS: EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN THE INDIAN CONTEXT SUBMITTED TO: - SUBMITTED BY:- Professor Dr. D.D Swain Iliyas ahmad Associate Professor (Marketing) 1st Year PGDM DECLARATION I Iliyas ahmad‚ student of IMI Bhubaneswar PGDM 2012-2014 1st batch
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A Minor Field Study Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence
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the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
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978-0-273-73552-6 (web) All rights reserved. Permission is hereby given for the material in this publication to be reproduced for OHP transparencies and student handouts‚ without express permission of the Publishers‚ for educational purposes only. In all other cases‚ no part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopying‚ recording‚ or otherwise without either the prior written permission of the Publishers or
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CRITICAL STUDY TOWARDS BRANDING SWITZERLAND INTRODUCTION This is a critical study about evaluating the strategies of branding Switzerland. Firstly‚ the paper provides a comprehensive literature review around nation branding area. In the second part‚ a case study about branding Switzerland will be presented. Within the case study part: positioning the image of Switzerland along with main aspects and practical strategies in branding Switzerland will be covered. In the third part‚ Dordevic’s six dimensions
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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with its Clinic Plus brand that was positioned as a health shampoo. Multinational companies sold products in big bottles and not in sachets and they sold only from fancy store. They did not look at the small Kirana stores‚ nor they look at the rural market. Consumer Research: CavinKare found that many rural consumers were using bathing soap to wash their hair. The company field force found the reasons- the rural consumer had not heard of soaps damaging hair‚ and in any case‚ hair had been washed
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from Steve Jobs’ garage the company has had the capabilites to attract loyal customers who‚ with time‚ started loving their Macs instead of simply “putting up” with them. The company was able to establish a deep relationship between clients and the brand itself. Thus‚ the customers’ loyalty allowed Apple to sell its products at premium prices which resulted in a gross profit of 50%; therefore‚ the company was able to invest in R&D and develop interesting and unique products that made Apple what it
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