Case Study 1: KFC and McDonald’s in Shanghai) Question 1: Who is running the more successful business in Shanghai: KFC or McDonald’s? Why? KFC is running the more successful business in Shanghai. The reasons are as follows: 1. In 2002‚ Shanghai KFC ranked first among China’s 500 catering companies with an annual turnover of 804 million yuan. (see Exhibit 2) 2. According to a survey published in IMI Consumer Behaviors and Life Patterns Yearbook 2002‚ the five most popular western fast-food
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MANAGING BUSINESS (BM027-3.5-2) ASSIGNMENT TITLE: INDIVIDUAL ASSIGNMENT NAME: HON HAO KONG ID NO: TP027895 INTAKE NUMBER: UC2F1303IT (FC) HAND OUT DATES: 26TH MARCH 2013 HAND IN DATES: 24TH MAY 2013 LECTURER: DEVIKA A/P NADARAJAH Table of Contents 1. Introduction 3 2. Quality and Competitiveness 4 2.1 Quality 4 2.2 Competitiveness 4 2.3 Relationship between Quality and Competitiveness
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return to its normal pH - just one minute more than if it had been washed with only plain water! Hence the name‚ “Neutrogena.” Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth‚ he emphasized the transparency of the soap to clearly communicate its difference. In addition‚ he targeted sales to new distribution channels - department stores and better drug stores
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BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
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CASE STUDY: BEL GROUP Leading the Herd Bel Group Centralizes Its Supply Chain Processes and Brings Its Innovative Cheese Brands to a Global Audience B el Group was established in 1865 in a mountainous region of France called Jura. Cheese maker Léon Bel discovered that‚ by melting whole cheese with butter‚ he could create processed cheese with a much longer shelf life. He decided to call his new product La Vache Qui Rit‚ or The Laughing Cow — and a global brand was launched. Over the years
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FLORA MARIE EUBION ISAGA August 24‚ 2013 BA501 Organization Behavior Prof. Fidel Oblena‚ MBA MANAGING CHANGE Change happens in every organization. Some Companies grow larger while others are not. Many organization look for a change and learning how to manage change regardless of what change the organization needed. Change Management need thoughtful planning and sensitive implementation and above all the consultation and involvement of the people affected by changes and in a way as
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Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition & Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives
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the economic exchange[2] ─ presumes that the project clients are willing to discard adversarial forms of contracting for others that nurture cooperative‚ long-term relationships with the preferred project suppliers. Through an in-depth empirical study on the implementation of relational contracts with all the first-tier suppliers involved in a large-scale
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Brand Comparisons | Student Number:1208923 | Name: Tuo Chen | Academic Year 2012/13 DM5502 Branding Strategy Studies Assignment 2 Academic Year 2012/13 DM5502 Branding Strategy Studies Assignment 2 Part one: Bentley Motors & Rolls-Royce Motors Both Bentley and Rolls-Royce is the best hand-made luxury car‚ British manufacturer and they all have the Royal Blood. The reason why I choose these brands to compare is they divided to two companies from 2003. In 1998 to 2002‚ these two
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GoPro Brand Audit Part #2 This document audits the GoPro brand; it includes research which measures both quantitative and qualitative aspects of its current brand equity‚ a statement and analysis of its brand inventory‚ and a brand exploratory. Chris Conery Rachel Floyd Zachary Marc Elisa Philippon Catherine Tanguay Contents A. Introduction B. Brand Inventory- GoPro I. Brand Elements Name Slogan Logo Point-of-View Videography
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