Group 5- Coal E-Auction Business Marketing- Case Study 9/4/2013 Great Lakes Institute of Management‚ Gurgaon Ankush Vashisht‚ Anurag Kashyap‚ Kanika Matta‚ Rejith Ravindran‚ Shalabh Shrivastav Introduction: Mining in India is a major economic activity which contributes significantly to the economy of India. The GDP contribution of the mining industry varies from 2.2% to 2.5% only but going by the GDP of the total industrial sector it contributes around 10% to 11%. India has the fifth
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MKT 9/27/2014 Case Study Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy 1. What led to the eventual woes experienced by Hong Kong Disneyland in its first year of operation? How should Hong Kong Disneyland rectify its market situation? The venture into Hong Kong by Walt Disney was a simple example of a large successful western company not doing its homework. The case presents a clear picture of the importance of understanding a foreign market
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There has always been a love-hate relationship between the public and the police. When called upon to help‚ they can be something sent from God‚ but when they are writing tickets‚ or taking a friend to jail‚ the view changes from a savior to a presence that is unwanted and often hated. An effort to improve the public view of law enforcement is being attempted by many departments. Using different styles of policing techniques‚ mainly community based policing‚ has proved to be the best way to improve
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Case examples outcomes: The importance of utilizing all the sources of the Agreement on Trade-Related-Aspects of Intellectual Property (TRIPS) is illustrated in the following case: Case #1: Carell v. The Shubert Organization‚ Inc. Facts: The Plaintiff‚ Candace Anne Carell was the make-up designer for the New York production of the Broadway musical Cats. The Shubert Organization‚ Inc. was the New York Corporation that produced Cats. The Shubert Organization also comprised of another production unit
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The Pink Door Non Profit Organization that tries to create financial relief for women battling any type of cancer. The organization became a nationally classified non profit in October of 2007. The 990 form is a public document that discloses a company policies and financial stability. Many stake holder look to evaluate this form to develop interest in getting involved financially with a company. It is important that a non profit organization is operating in the most efficient way in order to gain
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CheckPoint: Object-Oriented Data and Processes Identify a task you perform regularly‚ such as cooking‚ mowing the lawn‚ or driving a car. Write a short‚ structured design (pseudocode only) that accomplishes this task. Think about this task in an object-oriented way‚ and identify the objects involved in the task. Identify how you can encapsulate the data and processes you identified into an object-oriented design. Describe the architectural differences between the object-oriented and structured
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Reader-Oriented Criticism This essay will summarize what Reader-Oriented Criticism actually is and how it plays a role with in Friday Night Lights. First of all‚ Reader-Oriented Criticism is the interaction of what the text was written to mean and how the viewer reads it‚ also known as text-reader relationships. “As such‚ reader-oriented criticism is largely concerned with “potential” as opposed to “actualized” meanings of the text to an audience” (Vande 331). The text throughs out cues on how
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Mike Johnson Pillsbury Case Beth Gallant 1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business? As marketing manager of the RBG business‚ Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits‚ Guillen found it appropriate to alter this segment in the market. Proposing
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I. Background a. The Progressive Story Progressive is a large company that started the business in 1937. Progressive employs more than 26‚000 and its revenue as of 2004 was 1.04B. Progressive distributes its services through telephone‚ Internet and independent agents. Progressive conducts business in 48 states and the District of Columbia and has organized these 49 jurisdictions into six geographical regions. The Agency and the Direct Businesses are managed at the local level and have three General
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1. Consider PepsiCo’s advertising throughout its history. Identify as many commonalities as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image? Through all the year they are having slogans about new generation and changing the world. New generation is young generation and Pepsi is for young people or for those who are thinking young. New generation is a choice. I can see expression new generation mentioned a lot of times (1964–1967: "Come Alive
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