1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers‚ deodorant and shower products. In 1980 when Beiersdorf‚ the international company that owns NIVEA‚ launched its NIVEA FOR MEN® range internationally‚ it broke new ground with its aftershave balm
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on the ’NIVEA for Men’ case study 1. Describe the ’Nivea for Men’ product range. Nowadays‚ Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that‚ to develop new products‚ the company interested itself to the consumers’ needs‚ which was the protection of the face after shaving. It’s from there that Nivea for Men
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Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the families of brands owned by Beiersdorf‚ the international skincare company and it began in 1911(Nivea for Men - Brief‚ 2011). In 1980 Nivea launched NIVEA FOR MEN globally‚ and it was very famous among the male as it was the first product that are alcohol-free. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma‚ 2011)
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examine the marketing strategy of a product. Our group has decided to choose deodorant for our assignment topic. We have chosen the brand‚ NIVEA‚ which is a German brand belonging to Beiersdorf AG‚ Hamburg‚ Germany. The product that we are going to study in this assignment is NIVEA Fresh Active Roll-On deodorant as shown as figure 1 ( hereafter referred to as ‘NIVEA roll-on’) contains ocean extracts and offers the real confidence of a 24 hours effective regulation of perspiration providing a fresh feeling
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Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product‚ they were able to determine that
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Situational Anaylsis: External Environment:pestal trend‚ 5 forces. Competition: Political and legal analysis: The Nivea brand and its product FaceWipes will not face any major political or legal issue as such. We hope to sell the product in accordance and conformance to the UAE laws. All prohibitive ingredients will not be utilized in preparing the product. Other than that the cosmetics industry is not subject to a lot no political constraints and legal regulations. Economic Factors:
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PowerPoint®. List and explain the five steps to creating a basic Microsoft® PowerPoint® presentation. How would these steps differ if the presentation had a business orientation? What features should be emphasized and why? Since the assignment is based on an article don’t forget to cite and reference the article which will be your source. The five steps that this article states for creating a power point presentation are as follows: 1) Choose pictures or graphics carefully. These pictures that are
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Voorblad Inhoudsopgave 1.0 Evaluation of two presentations 3 1.1 First presenter and topic 3 1.2 Summary 3 1.3 Praise and critique 4 1.4 Second presenter and topic 4 1.5 Summary 4 1.6 Praise and critique 5 2.0 Own presenation 5 2.1 Article name 5 2.2 Article summary 5 3.0 Evaluation of a debate 5 3.1 Opening vote 5 3.2 Summary of arguments 5 3.3 Own opinion 5 3.4 Final Vote 5 4.0 Two TV reports 5 4.1 Tv report: 6 4.2 Tv report: 6 5.0 Two Ted reports
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Presentation skills SESSION PLAN 40 Module 6 Sub module 5: Session objectives Presentation skills At the end of the training session‚ trainees will be able to: Maintain the interest of the audience when presenting a session Use the appropriate teaching techniques and styles for the audience Describe the important elements of good presentation skills Time to complete sub module Training materials 45 minutes PowerPoint presentation (PPT38) Activity sheet (AS32) Handout (HO38) Question
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How To Present With Power point * How many of us‚ listening to a PowerPoint presentation‚ have found our interest waning and attention wandering? Yet PowerPoint is easy to use and can be an effective way to divide information into digestible chunks and put across the key points more memorably. Here are some suggestions to help make your PowerPoint presentations more memorable. * Don’t overload the presentation * The most common mistake is to include everything you want the audience to
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