Ruth N. Bolton & Matthew B. Myers Price-Based Global Market Segmentation for Services In business-to-business marketing‚ managers are often tasked with developing effective global pricing strategies for customers characterized by different cultures and different utilities for product attributes. The challenges of formulating international pricing schedules are especially evident in global markets for service offerings‚ where intensive customer contact‚ extensive customization requirements‚ and
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Critique the proposal that Van Leer has prepared for Total. If Total declines the offer‚ should Van Leer hold firm on the price or counter with a reduction in the pric?e First of all‚ the proposal has identified everything that TOTAL was seeking to obtain. These were (1) the best prices at each location based on the overall purchasing volume for the group‚ (2) all quoted prices would be firm for one year‚ with a multi-year proposal including the escalation on cost of raw materials starting at the
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MARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27‚ 2011 TABLE OF CONTENTS INTRODUCTION………………………………………………………….………3 BRIEF HISTORY………………………………………………………..…………4 QUESTIONS AND ANSWERS……………………………………....................5-8 ← QUESTION 1……………………………………………………………….5 ← QUESTION 2……………………………………………………………….6 ← QUESTION 3……………………………………………………………….7 ← QUESTION 4………………………………………………………………8 CONCLUSION………………………………………………………..
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2012 Report to David Gordon‚ DeMontfort University MARK1500 - Principles of Marketing Author: Stuart Goddard Student reference number: P11264753 Word count: 2606 Executive Summary This report will evaluate the current situation of Nivea for Men’s Sensitive Moisturiser Cream for Men. It will look at the total product concept to see if the moisturiser gives the consumers everything they requires from a moisturiser. This will be followed by segmentation analysis in which the areas
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‘In many countries consumer are convinced that Nivea is a local brand‚ a mistake which Beiersdoft‚ the German makers‚ take as a compliment.’ (Quoted on leading brand consultancy Wolff-Olins’ website‚ www.wolff-olins.com) An ode to Nivea’s success In May 2003‚ a survey of ‘Global Mega Brand Franchises’ revealed that the Nivea Cosmetics brand had presence in the maximum number of product categories and countries. The survey‚ conducted by US-based ACNielsen‚ aimed at identifying those brands that
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definition of elasticity is what happens to consumer demand for a good when prices increase. As the price of a good rises‚ consumers will usually demand a lower quantity of that good‚ perhaps by consuming less‚ substituting other goods‚ and so on and the demand of complementary product will also be less. The greater the extent to which demand falls as price rises‚ the greater the price elasticity of demand. Conversely‚ as the price of a good falls‚ consumers will usually demand a greater quantity of that
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Rising food prices Introduction: Food prices have been on the rise and have become a global issue. Prices have soared over the past year and a half and threaten to go up further if issues are not addressed immediately. Below is a look at how prices have been over the past year. Figure 1. FAO Food Price Index: February 2007 - January 2008 Source FAO‚ 2008 In this project‚ we attempt to find out the causes for this price rise‚ the trends of the rise and the effects that this rise has had on us. Causes:
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oppose controls on prices. The reason most economists are usually oppose about price controls is that they distort the allocation of resources. Price ceilings‚ which prevent prices from exceeding a certain maximum‚ cause shortages. Price floors‚ which prohibit prices below a certain minimum‚ cause surpluses‚ at least for a time. For example‚ let’s say that the supply and demand for milk and eggs are balanced at the current price‚ and that the government then fixes a lower maximum price. The supply
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Managerial Economics Assignment Submitted to Professor Amit Sharma 1. When the price of corn was "low‚" consumers in the United States spent a total of $8 billion annually on its consumption. When the price halved‚ consumer expenditures actually DECREASED to $6 billion annually. This indicates that: A. The demand for corn is elastic. B. The demand curve for corn is upward sloping. C. Corn is a Giffen good. D. The demand for corn is inelastic. Solution: C. Corn is a Giffen good
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that sustainable business success and shareholder value cannot be achieved solely through maximizing short term profits‚ but through market oriented yet socially responsible activities of the business. Therefore‚ the social responsibility and non price competition tools practices has become an important part of today’s business agenda‚ which indicate the commitment of the business to behave ethically and contribution towards improving the quality of work and social life of the workforce and their
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