Question no1: “S&R has taken a risk in entering a market that is large‚ but offeres little flexibility in terms of price and business eenvironment”. Discuss. Entering Indian market was quite a challenge for Simon not only convincing the board but taking up the responsibility to personally assist the whole process of franchising in India was a major challenge in his career. Indian market is famous for its “value buying” behavior; and S&R is a brand known for its high quality and value for money
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(15%) 3. Clearly define the approach (This will be a key part of the assessment measured across the above) Some key questions need to answer by deep diving into to solve the case Pricing - Are prices changing? 1. Does Laptop price with time? 2. Are prices over retail outlets consistent? 3. How does price change with configuration? Stores - How location is influencing sales? 1. Where are the stores and customers located? 2. Which stores are selling most? 3. How far would customers travel to buy
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commodity at large‚ does pricing affect demand in the industry? No‚ pricing does not affect demand in the industry. Cement is a homogeneous product with low price elasticity due to lack of substitute materials. Market demand for cement is normally elastic given its low value commodity character. However‚ demand for cement is local and price inelasticity’s can be observed especially among different grades of cement. The market demand for cement worldwide keeps growing and as the standard of living
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operational costs and enhance their product line‚ they adopted a system‚ the Global Procurement System‚ in which centers were obtained to find low cost suppliers for the company’s hypermarkets around the world. As China’s products grew in quality and price‚ consumer consumption grew significantly as well. Originally Carrefour divided its operations into five regions throughout China. Each of these operations was independently sourcing from different suppliers in order to seize the market as quickly and
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Questions: List at least 5 marketing tactics Cub Foods employs in its stores to increase the probability of purchases. In general it is characterized with low prices‚ tables of samples and high discounts. While the following marketing tactics were used by Cub Foods to increase probability of purchases: 1. Promotional - Price Deals: At the entry aisle‚ called a “power alley” is lined 2 stories high with specials‚ such as coffee bean $2 and half priced apple juice. 2. Physical evidence
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valuable because Cream-O is often seen as a substitute of Oreo cookies. Jack N’ Jill VRIO Capability P8.28 (Price) Valuable? Rare? Costly to Imitate? Organized? Yes Yes Yes Yes Result: Sustainable Competitive Advantage 10-packs of cream-o is only worth P62.50 which is less costly than a 9-pack oreo which is priced at P74.50. This makes it more affordable to consumers. The competitors of cream-O price their products higher than P6.25. For example‚ NaBisCo’s Oreo which is priced at P8.28 per pack. In order
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change. Archer moved slowly at first focusing primarily on price and people. Another key move by Archer that later proved vital‚ “was to hire the number-one pharmacist in the market. People will follow their pharmacist because of the way a good pharmacist communicates with you. When we would open a new store‚ we would hire the best pharmacist in town‚ no matter the price” (Fishman‚ 2006‚ p. 41). Wal-Mart moved aggressively both with their price point (coupons/incentives)‚ and their overall pharmacy openings
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EXECUTIVE SUMMARY 1. Country Overview Tunisia‚ a country of 10 million people is bound by the Mediterranean Sea to its North and East‚ Libya to its South and Algeria to its West. Most of its population is concentrated in and around Tunis and towards the Eastern part of the country. Tunisia attained independence from France in 1956 and currently has a rightist government headed by General Zine al-Abidine Ben Ali. Tunisia’s economy‚ traditionally based on agriculture‚ has diversified into
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the contamination of Chloramphenicol in Chinese honey‚ Harrington honey has decided to discontinue importing Chinese honey. Consequently‚ Mr. Pincombe has to consider on a long term contract to lock down on a specific price. The recommendation will be base on factors such as price‚ quality (taste)‚ custom predictability & transportation risk (flexibility)‚ political risk‚ work ethic and overall attractiveness. Not only that‚ they have to consider on a strategic perspective on building more suppliers
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permissible under Islamic Shariah and the Law of the land to the Buyer at a cost plus agreed profit payable in cash or on any fixed future date in lump sum or by instalments. The profit marked-up may be fixed in lump sum or in percentage of the cost price of the goods. 2.00 TYPES OF MURABAHA. In respect of dealing parties Bai-Murabaha may be of two types. 2.01 Ordinary Bai-Murabaha If there are only two parties‚ the seller and the buyer‚ where the seller as an ordinary trader purchases
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