Case Report Team 4: Li Zhao Ruiqing Zhang Jingxing Zhou Caiyuan Liu Yang Han Tianyi Ma Changxin Chen Hang Yin The product of plenitude line was still being sold only in France where it took over unit share leadership in moisturizers despite its price premium. For 1987‚ its dollar share of the French mass moisturizer market was leading 19.6% VS Henkel’s Diadermine 13.0% and Nivea’s 8.8%.( The data comes from the 4th page of case.) Comparing with the products in the market of
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Metrosexuals Come Out BY Warren St. John The article I chose to do my research paper on is Metrosexuals Come Out by Warren St. John. I chose this article because I have heard of the term metrosexual‚ but I never had a full understanding of what it means or who it was referring to. What is a metrosexual? According to Metrosexuals Come Out‚ it’s a feminized man. Most men who take care of themselves fall way short of being a metrosexual. The term metrosexual only applies to a small group of men
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QUESTIONS 1. What are the key success factors (KSFs) in the male shaving market? How are they different from the female shaving market? 2. How can Philips increase the worldwide share of ‘dry shaving’? Q2: How can Philips increase the worldwide share of dry shaving? Focus on China The relative size of the Chinese market in relation to other developed markets is striking. With a penetration of only 11 % in the male shaving market‚ the opportunities are
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12 4.1 Strategies to penetrate the rural market 12 4.2 Strategies adopted by companies and output they got 14 4.2.1 ITC 14 4.2.2 Amul 15 4.2.3 Coca Cola’s Parivartan 15 4.2.4 Project Shakti 16 4.2.5 3A Bazaar 16 4.2.6 Kellogg’s 16 4.2.7 Nivea 16 5 Findings from the Research 17 Bibliography 19 Table of Figures Figure 1: Demands of Different Toothpaste Brands 8 Figure 2: Demand of Soap Brands 9 Figure 3: Demand of Shampoo Brands 10 Figure 4: Demand of Shampoo in Sache Category
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6 Market Segmentation and Positioning Positioning is not what you do to a product; it is what you do to the mind of a prospect. Ries and Trout (1972) Learning outcomes After reading this chapter‚ you will be able to: ✔ Describe the principles of market segmentation and the STP process. ✔ Explain the characteristics and differences between market segmentation and product differentiation. ✔ Explain how market segmentation can be undertaken in both consumer and business-to-business
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They affect our culture‚ our buying habits‚ and politics. They are affected in turn by changes in our beliefs‚ taste‚ interests and behavior.(Biagi 11) The piece of media that I selected is an advertising ad published in August 2011 by the Company Nivea for it’s men’s face and body shaving cream. The ad shows a African American male‚ wearing a blue sweater over a crisp white shirt‚ grey dress pants and a low shaved haircut. He looks as if he just stepped out of a GQ magazine. In his right hand he’s
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or man of your dreams. But ads are more degrading towards women more often than men. Women are passive‚ innocent‚ and the object of desire. In a Nivea body lotion there is a woman closing her eyes‚ leaning back‚ with a passionate look on her face while her man kisses her neck. And its phrase reads "the difference between going out and staying in. Nivea. Touch and be touched." This ad has the woman as a definite desirable person‚ tempting the man; and even the phrase blatantly explains the picture
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http://www.alkaloid.com.mk/annual-report.nspx [Accessed 14th November 2012]. Alkaloid (2011) ’Performance stand alone report ’. [online]. Available from: http://www.alkaloid.com.mk/annual-financial-reports.nspx [Accessed 14th November 2012]. Anon (2008) ’Nivea for men – extreme comfort shaving system ’. Checkout‚ 34(2)‚ p. 81. Baker et al.‚ (2007) The marketing book. Routledge. Barnes‚ B. et al. (2009) ’Exploring cosmetics advertising in southern China ’. International Journal of Advertising‚ 28(2)‚ p
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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"This news release does not constitute an offer to sell‚ or a solicitation of an offer to buy L’Oreal shares. If you wish to obtain more comprehensive information about L’Oreal‚ please refer to the public documents registered in France with the Autorite des Marches Financiers‚ also available in English on our Internet site www.loreal-finance.com . This news release may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses
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