[pic] [pic] 2.0 ORGANIZATION PART Advanced Chemical Industries Limited 2.1 INTRODUCTION Advanced Chemical Industries (ACI) Limited is one of the leading and largest local conglomerates in Bangladesh. ACI consists of different business groups namely: Pharmaceuticals‚ Consumer brands‚ Agri-Business. ACI is the first company in Bangladesh to earn both the ISO9001 certification of Quality Management System in 1995 and the ISO14001 Certification for Environment Management System in 2000. ACI
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How much does a man live‚ after all? Does he live a thousand days‚ or one only? For a week‚ or for several centuries? How long does a man spend dying? What does it mean to say "for ever"? PABLO NERUDA Q: How does the epigraph relate to the greater message in the novel? An epigraph is a quotation‚ phrase or motto at the beginning of a piece of literary work‚ thus setting forth a theme for the piece of literature. In this case‚ this epigraph gives the readers a small gist and theme of what to
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Segmentation We believe that the marketing segmentation of Lee Kum Kee’s soy sauce is a mixture of demographic‚ psychographic and benefit segmentation. Since customer’s buying motives comes from their own habit and their own lifestyle before they consume soy sauce as they will use the same brand or the same soy sauce when they find that soy sauce is what they want and they need. Demographic segmentation consists of dividing the market into groups based on variables such as age‚ gender family
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1. Demographics and Psychographics for the Bajaj-Renault-Nissan low cost car To map the consumer profile and exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house
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| 2013 | | Hemantha Wijewardena(WIHED52) &Nadisha Wanniarachchige (WANMD13 | [ Brand Enhancement] | | Contents 1. Introduction 3 2. Target market 4 3. Demographic features and psychographic features 7 4. The importance of knowing the demographics and psychographic of the target market 8 5. Perception problem of the customers of Dominos 9 6. Marketing and Communication objectives 10 5.1 Communication objectives 10 5.2 Marketing objectives 11 7. Campaign
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categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city size‚ density and climate. Demographic Segmentation is based on variables such as age‚ sex‚ family size‚ family life cycle‚ income‚ occupation‚ education‚ religion and nationality. Psychographic Segmentation is based on variables such as socioeconomic status‚ values‚ attitudes and lifestyle
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Introduction L’Oreal is a cosmetic company‚ which makes some of the world’s biggest beauty products. L’Oreal’s success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty countries worldwide. L’Oreal is divided into four categories - consumer products‚ professional products‚ luxury products‚ active cosmetics. They mainly focus on skin care‚ make-up‚ hair care and fragrance
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consumer’s personality influences the way he or she responds to marketing stimuli‚ but efforts to use this information in marketing contexts have met with mixed results. • Consumers’ lifestyles are key to many marketing strategies. • Psychographics go beyond simple demographics in helping marketers understand and reach different consumer segments. • Identifying patterns of consumption can be superior to knowledge of individual purchases when crafting a lifestyle marketing strategy
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Demonstration on How to Change a Diaper Introduction: I. I’m going to teach you how to properly change a diaper. II. I was always one who stayed to my self A. I didn’t like kids B. Only played with older kids III. On April 13‚2011 something extraordinary happened. A. I gave birth to my first and only son. B. Up unto I had my son I had never engaged with a child so everything
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target customers were more lifestyle centric in 1970s whereas in 2000s the customers are ready to try out new experiences. Psychographic based promotional strategy would work over benefits based strategy as psychographic based strategies is more flexible and targets a larger customer’s base that bear similar lifestyle‚ attitude‚ opinion and interest. Pros: Psychographic segmentation gives a much better insight and understanding of the consumer‚ which leads to the identification of underlying needs
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