MOUNTAIN DEW Introduction Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville‚ Tennessee‚ named and first marketed in Knoxville and Johnson City‚ TN in the 1940s‚ then by Barney and Ally Hartman‚ in Fayetteville‚ North Carolina and across the United States in 1964.When removed from its characteristic green bottle‚ Mountain Dew is bright yellow-green and translucent. As of 2007‚ Mountain Dew
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Jeyameera K Marketing Management Group Assignment STP Analysis for Health&Fun – A new snack food product line by Health&Fun India Pvt Ltd Study Report by MPEFB2 – Group 4 Ankur Allen Rahul Bansal Rohit Aggarwal Sameer Narula May 10‚ 2008 Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation
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Prestige image‚ Feel good‚ Fit into high-class society‚ and practice ego and power. LV is influenced by a high income level who demands uncommon quality products. The most profitable consumer segments for LV are people with higher income. LV Psychographic uses segmentation such as lifestyle and motives to further identify their consumers. For example‚ LV is targeting Celebrities‚ powerful‚ wealthy‚ and fashionable influenced woman. Demographic |Age |18 - 54
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ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. In short target market is “who will be the mostly likely buyers”. Target market is created by considering: 1. Geographic’s 2. Demographics 3. Psychographics Geographic’s: Geographic criteria in Target market are considering the region‚
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Maslow’s needs make us realize that each of us is motivated by needs in our daily life. We strive to meet our basic needs which deal with the most obvious needs for survival. Therefore‚ when the lower order needs of physical and emotional well-being are satisfied than only will one be concerned with higher order needs of influence and personal development. Since‚ without meeting lower order needs‚ we are no longer concerned about the maintenance of our higher order needs. Similarly‚ in the case
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these Groups go from demographics to psychographics analyzing their attitudes‚ feelings‚ their ways of thinking and behavior about products‚ marketing of a brand‚ etc. So far we have a wide variety of consumer groups and I chose Generation X for this project‚ to emphasize and target my research to consumers of that group. Generation X is the generation born after the Western post–World War II baby boom and according to demographic and psychographic studies people of this Generation X group
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MARKETING REPORT FOR New Balance Company (Minor Assignment 2) Table Content 1.0 Introduction 2 2.0 Marketing Segmentation 2 2.1 Demographic 2 2.2 Geographic 3 2.3 Psychographic 3 2.4 Behavioral 4 3.0 Targeting 4 4.0 Positioning 5 1.0 Introduction Footwear industry in China was lucrative‚ since there was an increasingly number of people buying brand shoes and increasing franchising opportunities
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Marketing & Advertising Strategies Exercise 2 Chloe Choo Mathisha Mahawalage Leow Shu Min Introduction of the Market The Wedding and Bridal industry in Singapore is currently growing and still thriving and believed to be a billion dollar industry. Many believe that it has not reached its fullest potential; from the rising demand of wedding couples wanting to make their special day more special than anyone else’s. These hopeless romantics go out to great lengths to create and tailor a wedding that
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WALLS ICECREAM PARLOUR Wall’s came to Pakistan in 1995 establishing the Wall’s factory on Multan Road in Lahore. Fully equipped with state of the art machinery‚ the Wall’s factory is a standard of hygiene and technology in the region and has become synonymous with quality. In 1998 Wall’s acquired Polka‚ a local ice cream manufacturer. Some of the most popular brands loved by the masses were linked to Wall’s making an irresistible combination that few could refuse. Key facts about Wall’s Pakistan:
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segmented the market for each of these vehicles by demographics (discussing as many descriptors as you can‚ i.e.‚ age‚ gender‚ marital status and so on )‚ psychographics‚ and geoprahics . Use the Ch. 8 Powerpoint for some guidance and/or your textbook. Each model should have a different segmented strategy‚ meaning demogprahics‚ psychographics and geographics for of those model cars won’t be the same. [worth 5 points] 2) Then‚ discussat
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