sales are higher in the summer. It also focuses in hot area in the world. Demographic 1) Age – Vanilla coke target on teenagers and adult (13-40 years old) 2) Income – middle to high income because the price is higher than the ordinary coke Psychographic 1) Lifestyle – it targets whoever interested in hip-hop and retro style because their advertisement is in retro-bollywood theme. Targeting Vanilla Coke uses "Full Market Coverage" targeting strategy which means that the company has more than
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between the ages of 12 to mid 30’s and professionals in current jobs where media and design is very important. It is important to note that Apple‚ Inc has done a magnificent job allocating who their main target consumer is based on Demographic and Psychographic segmentations. Internal Environment According to the case Apple has over 35‚000 employees who are extremely smart and are constantly looking for the best in Apple’s future. The question I came up with goes as follows: Is Apple looking for
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variables attitudes‚ ideas‚ reasoning‚ and physical experiences of individuals which weigh more heavily in their ability of resisting recruitment than to do each or such factors as their age ‚ profession‚ and gender goes. Here are some of the psychographic and stat variables; a high level of current distress or dissatisfaction in which are emotional and physical of both‚ also cultural disillusionment in a frustrated seeker which are the unfulfilled idealism‚ the lack of an intrinsic religious belief
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What You Need to Know About Itching Itching can be one of the cruelest forms of torture known to man. In many ways‚ it is one of the most annoying side effects of cancer and many of the medications that are used to treat it. There are two forms of itching the average cancer patient may experience‚ itching that comes on suddenly is referred to as "acute"‚ and itching that occurs over a longer period of time is referred to as "chronic". The itching might occur by itself or along with various other
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BEANS PTE LTD CEO‚ MR ANDREW CHIEW PREPARED BY ESTEE YAN CSM 103 INTAKE 87 19 FEBRUARY 2013 Table of Contents 1. Introductory: Local brands available 3 2. Market Analysis: 3 2.1. Market Segmentation: Psychographic 3 2.2. Market Segmentation: Demographic 4 2.3. Market Segmentation: Behavioural 4 2.4. Segment Chosen 5 3. Potential Internal Influences: 5 3.1. Perception to our Advantage 5 3.2. Subliminal Teaching of Consumers 6 3.3. Motivation:
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1.0 Introduction……………………………………………….2 2.0 Definition of Market Segmentation……………………….2 3.0 Market Segmentation of Hilton……………………………3 3.1 Demographic Segment and Hotels of Hilton…………..3 3.2 Geographic Segment and Hilton Hotels’ Strategy……..5 3.3 Psychographic Segment and Hotels of Hilton………….5 3.4 Behavior Segment and Hilton Hotels’ Strategy………..6 4.0 SWOT Analysis…………………………………………....7 4.1 Strengths………………………………………………..7 4.2 Weaknesses……………………………………………..7 4.3 Opportunities……………………………………………7 4.4 Threats…………………………………………………
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1. Market Segmentation: Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action. Aggregating prospective buyers into groups that have common needs Using different marketing mixes to help gain competitive advantage with a specific segment. While there is an ’ideal’ market segments‚ in reality every organization engaged in a market will develop different ways of imagining market segments‚ and create product differentiation strategies to
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Find a product of two example businesses in your country or region‚ from your own experience or from your reading. If you cannot find such examples‚ use one or two case studies from your textbook or obtain one or two case studies from your local lecturer. Be sure to cite and reference the name and source of your case(s) in your assignment report. The product of one business should be mainly a good and the product of the other business should be mainly a service. a) Explain how the example
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attitudes‚ interests‚ lifestyles‚ and behaviour - in short towards a study of consumers’ minds called psychographics. Pathfinders‚ the marketing research wing of Lintas‚ occasionally came out with its highly respected "Study on Nation’s Attitudes and Psychographics (P:SNAP). The first in this series was released in 1987 with an objective to develop a database of lifestyles and psychographics information on the modem Indian women. The second was in 1993‚ and the third in 1998. Pathfinders choose
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services‚ and how these goods are incorporated into their lives. Researchers use various techniques to determine the features of consumers. These techniques include categorisation by the use of descriptive characteristics‚ such as demographics and psychographics. Individual consumers are part of a larger society with common cultural values and beliefs‚ which can be further segmented into smaller groups‚ or subcultures. There are regional differences between consumers from different European countries
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