2012 Report to David Gordon‚ DeMontfort University MARK1500 - Principles of Marketing Author: Stuart Goddard Student reference number: P11264753 Word count: 2606 Executive Summary This report will evaluate the current situation of Nivea for Men’s Sensitive Moisturiser Cream for Men. It will look at the total product concept to see if the moisturiser gives the consumers everything they requires from a moisturiser. This will be followed by segmentation analysis in which the areas
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Beiersdorf brought the now virtually universally known skin cream named Nivea onto the market. Nivea has now grown to be the largest skin and beauty care brand in the world‚ selling products in around 200 countries. Nivea Crème was the first true cosmetic moisturiser‚ and is still Nivea’s signature product. However‚ to meet ever-evolving customer needs and to further penetrate the personal care and cosmetics market; it has extended the Nivea product range to include among others: Body‚ Visage‚ Beauté‚ Sun
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‘In many countries consumer are convinced that Nivea is a local brand‚ a mistake which Beiersdoft‚ the German makers‚ take as a compliment.’ (Quoted on leading brand consultancy Wolff-Olins’ website‚ www.wolff-olins.com) An ode to Nivea’s success In May 2003‚ a survey of ‘Global Mega Brand Franchises’ revealed that the Nivea Cosmetics brand had presence in the maximum number of product categories and countries. The survey‚ conducted by US-based ACNielsen‚ aimed at identifying those brands that
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220 CHAPTER 8 UNDERSTANDING RESEARCH METHODS‚ POPULATIONS AND SAMPLING What sampling method was used in the above study? Could you write a short critique of that sam pling method? What population was used in the study? How well do you think the sample selected represents the population? Do you agree with the authors’ claim that there was a close fit between the population of the study and the sample of that population included in the study? What do the authors mean when they state that
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organisation uses market research to contribute to its development plans. My selected organisation is McDonalds; I am going to talk about the organisation uses types of market research they do to contribute to its development plans. * Primary research * Secondary * Qualitative research * Quantitative research The reasons that the organisation needs to do market research because Primary Research What is Primary Research? Primary Research is first hand information
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Marketing Research Tools Your name University Class Instructor Date Introduction Secondary research is the collection of information that has already been collected previously. Secondary research also means extracting information from published or already recorded data. Primary research means data that does not exist and gathered to meet specific objectives. This is also called original research on a subject. This paper will explain secondary and primary research tools and
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interviews in Sociological Research In assessing the usefulness of interviews within sociological research it is noted that sociology is an academic discipline and such it requires a methodology to reach conclusions thus it must have ways of producing and analysing data in order to test theories(Haralambos and Halborn 1995:808) Two main methods of data collection exist within sociological research these are quantitative and qualitative methods. Quantitative methods are favoured by the positivist
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handbook‚ Research and Evaluation Skills Training - Mixed research methods‚ was published by COL that it will help readers understand the knowledge about mixed research methods and help readers to promote their research and evaluation skills. The reason why I selected and read this text is that it is intensively linked to my Chapter 3 Methodology of my dissertation. I need to use the information about mixed research methods to evaluate and analyze functions of different research methods. As mentioned
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Scientific Method and Steps in Scientific Inquiry Paper Scientific Methods are used in many areas and that includes Human Services. In this paper there will be discussions and explanations on how scientific methods can be used in the Human service field. The steps involved in scientific inquiry and why they are important will also be included in this paper. Typically human service professionals use the scientific methods to help gain information on a client and also to understand how to approach
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researchers. If the research material they produce is of low quality and integrity‚ it is not worthy of reading. In this case‚ the literature on supply chain collaboration will undergo the same critical analysis. There are areas that will show if the research is of impeccable quality and value or if it is not. They will include the contribution of the paper to the research area. The area of research is supply chain collaborations. The paper has clearly defined the research area stating Supply chain
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