Insights: Integrating Branding Strategy Across Markets: Building International Brand Architecture Brands play a critical role in establishing afirm ’svisibility andABSTRACT position in international markets. Building a coherent international brand architecture is a key component of thefirm ’soverall international marketing strategy‚ because it provides a structure to leverage strong brands into other markets‚ assimilate acquired brands‚ and integrate strategy across markets. The authors examine
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TEAM COMPOSITION & BRAND ALLOCATION FOR BRAND AUDIT REPORT (BAR) Name Eleonore Magnin Tanguy Le Fahler Rachna Karwasra Anastasia Craig Mahmut Özdericioğlu Selcuk Sayhan Mustafa Sahin Yermen Gorkem Cakirhan Mete Kemer Bengisu Gurbuz Ekin Nurcan Eris Burak Orhan Arifioglu Zeynep Sencelebi Elif Kara Kübra Kavuk Esra Özer Hazel Merve Aydın İdil Eda Çoker Laura Zane Yasmina Ben Amor Goksu Seref Ryota Idesako Juliette Waymel Malbosc Leo Team No 1 1 1 2 2 2 3 3 3 4
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BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Introduction Malaria is one of the leading causes of mortality rates in most parts of Sub-Saharan Africa. Caused by Plasmodium Falciparum‚ the disease serves as one of the leading threats to human population across the continent. Theoretical concepts tend to front mosquitoes and hence the parasite it carries as the main reason behind the high impacts of Malaria. However‚ research indicates that the spread of the effects of malaria has majorly been caused other health factors‚ for instance‚ decline
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During the period 1450 CE to 1750 CE‚ many changes and continuities can be seen to have happened in the religious beliefs and practices in Sub-Saharan Africa‚ located in the Atlantic Region and the Indian Ocean Region. Sub-Saharan Africa went through many cultural reforms from 1450 CE to 1750 CE‚ there were changes like an increase in religions‚ Christianity and Islam‚ and the balancing of polygamy because of the distorted gender ratios due to the slave trade. Although continuities seen were that
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........................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand......................................................................................................9 Brand (Self Analysis):........................................
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Religions in Sub-Saharan Africa “Listen more often the Things Beings‚ Voice of Fire means‚ Hear the Voice of Water. Listen to the Wind Le Buisson into tears: It is the breath of the ancestors.” This excerpt comes from Senegalese Birago Diop’s poem “Souffles” which shows ancestor worship in Sub-Saharan Africa. Throughout history‚ Sub-Saharan Africa experienced multi-religious changes throughout 500 BCE - 1750 AD‚ beginning with animism‚ polytheism‚ and anthropomorphic worship of a god; however they
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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A subculture is an ethnic‚ regional‚ economic‚ or social group exhibiting characteristic patterns or behaviors enough to distinguish it from the more dominant or commanding culture. When choosing a subculture to look at there were many choices but‚ in the end‚ I chose to focus on the vampire culture. The vampire culture is a lifestyle based on modern vampire fiction which also comes from the Goth subculture but also incorporates elements of the sadomasochism‚ giving or receiving pleasure from acts
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Marketing Communication: Research and Planning Spring exam 2012 Red Bull – The Anti-brand brand Question 1: Red Bull was launched in Austria in 1987‚ and in the 25 years that has passed since then‚ many things have happened that could and should affect the way Red Bull markets and brands its product as opposed to how it was done in the years after the launch. All though Red Bull was launched in 1987‚ it was not until 1992 that the company began expanding its distribution – first to other
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