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    GLOBAL BRANDING McDonald’s

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    INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food

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    Dangers of Tobacco

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    What are the dangers of Tobacco? What are the dangers of smoking cigarettes? Well some dangers of smoking cigarettes are you can develop lung cancer or emphazima. With either of these life would be pretty bad‚ you wouldn’t be able to do very much with out getting tired or having to stop for a few minutes to catch you breath. Smoking can even make it hard to play sports. Because it can cause shortness of breathe‚ dizziness‚ and coughing. And if you use smokeless tobacco it can cause dehydration

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    The Dangers of Sexting

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    THE DANGERS OF SEXTING Before we can get into the dangers of Sexting‚ let‟s make sure you really know what this is. According to Wikipedia‚ Sexting is ‚ “the act of sending sexually explicit messages or photographs‚ primarily between mobile phones.” Most people aren‟t aware of the dangers really involved when sending a sexually explicit picture through their phone or the Internet. Over the past several years‚ the number of people Sexting has increased while the ages of those people

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    Logos Ethos Pathos

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    In Neil Postman’s novel‚ Amusing Ourselves to Death‚ he argues that rationality in America has become dictated by television. Through the use of ethos‚ pathos‚ and logos‚ Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos‚ or ethical appeal‚ is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos‚ or

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    Analisa Logo Mizone

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    ANALISA LOGO MIZONE Logo atau tanda gambar (picture mark) merupakan identitas yang dipergunakan untuk menggambarkan citra dan karakter suatu lembaga atau perusahaan maupun organisasi. Sedangkan logotype atau tanda kata (word mark) merupakan nama lembaga‚ perusahaan‚ atau produk yang tampil dalam bentuk tulisan yag khusus untuk menggambarkan cirri khas secara komersial. Menurut David E Carter‚ pakar corporate identity dan penulis buku The Big Book of Logo jilid 1‚ 2‚ dan 3‚ dari

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    Trees in Danger

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    Millions of years before animals lived on land; there were trees on the Earth. But today trees are in serious danger. Everybody knows that trees produce oxygen that we breathe and take carbon dioxide that we exhale that is why trees called the lungs of our world. As man cannot live without lungs‚ so and world cannot exist without trees. Factories‚ power stations and cars emit tons of smoke into the air. This smoke contains sulphur dioxide and nitrogen oxide. These substances mix with water vapor

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    Global branding

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    CHAPTER 5. CROSS-CULTURAL NEGOTIATION Negotiation is the process of discussion by which two or more parties aim for mutually acceptable agreement. There could be many parts in the negotiation. All parts are involved in the negotiation. Cuando se negocia algo‚ tiene consecuencias para todas las partes (home consumers‚ host consumers‚ host local employeers‚ all citizens…). The negotiation process has different stages: Preparation: para ello hay que buscar información acera de la otra parte (culture)

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    Global Branding

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    The basic idea of a CBBE model is that the power of the brand lies in the minds of the consumers. They are the firm’s building blocks to guide its marketing strategies. (Brand & Butter Blog‚ 2010) 1. Salience The basic step of the pyramid talks about the brand awareness. Swatch was developed in early 1980 as a trendy line of watches with a full brand identity and marketing concept. (Wikipedia‚ 2014) Being a part of the Swiss Group‚ which has an iconic brand image‚ swatch is a highly

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    Branding at Disney

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    MIT School of Management (MIT-SOM) MPower 2013- Inauguration Function (27th Feb‚ 2013) Venue- Room No. 506‚ MITSOM Building Kunal- Announcement- An important announcement before we begin the program‚ I request the audience to kindly put their cell phones on silent mode. The guests have already arrived and we expect the program to start in next 5 minutes. 9.55 a.m. - Arrival of guests in Room No. 506 ------------------------------------------------- Krutika- Announcement- I request everyone

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    dangers of stds

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    Dobler Health November 11‚ 2014 STDs‚ also known as Sexually Transmitted Diseases‚ are an increasing problem among teens all over the world. As teenagers get older and become more sexually active‚ they are often not informed or misinformed of the dangers and consequences of STDs. Although there are many ways to prevent STDs‚ the only way that has is 100% guaranteed is to practice abstinence‚ and that proves to be very difficult for some teens. In order to protect teenagers from unwanted diseases‚

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