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    The philosophies of Stoicism‚ Epicureanism‚ and Buddhism all have their own ways of justifying pain and it’s relation to happiness. Each philosophy provides different ideas and reasoning that back up their beliefs‚ but it also depends on the person and how they choose to go about each situation. When going through life many people can follow a combination of the philosophes instead of simply going by one‚ when given the circumstances. In the Stoicism philosophy‚ it is thought that pain can be controlled

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    Speakers habitually create memorable connections with their audiences and challenges society’s perception of certain issues‚ such as environmental issue‚ equality‚ freedom‚ and racism. Voices provide new belief systems in the society and therefore raise thoughts amongst peoples. Three speeches that show the significance that encourage individual to respond to certain issues‚ such as sharing of equality‚ having freedom‚ environmental problems are I have a dream (IHAD) by Martin Luther King; Address

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    Superman Logos

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    this world. Would there even be bad guys. Superheroes are stood thing and they can make your dreams come true and make you feel like a giant but if they were real this world would have no point. Superman is guy who wears a red and blue suit with a logo and he doesn’t wear a mask. He is a main key

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    Pathos And Logos

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    advantages it brought to our society‚ the Internet had also brought some of its disadvantages. In Nicholas Carr’s article‚ “Is Google Making Us Stupid?”‚ the article discusses a few of the Internet’s drawbacks in our society. Through the use of pathos‚ logos‚ and ethos‚ Carr is trying to inform the audience about the damaging effects of the Internet on our brain. The author uses some personal experiences to detail the negative effects of the Internet. Carr begins his article by describing how he became

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    Case study Lenovo’s Acquisition of IBM’s PC Division: A Short-cut to be a World Player or a Lemon that Leads Nowhere? 1. General presentation 2. Identification of problem‚ causes and negative effects Strategic problem definition: • Acquisition of IBM – PC division as part of the expansion strategy. Causes: • Lenovo was number 9 on PC market and had 2.2% market share worldwide and therefore it wanted to increase

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    Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers This article briefly states the idea of brand internationalization. Whether brands should localize themselves based on the tastes of the market or they should keep their identity intact. The author‚ Craig Briggs states that certain risk is involved when a global company tries and changes too much as per the local tastes. The articles also stresses on instances from the past on Global companies like Starbucks

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    Le Coq Sportif

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    Governance of le coq In 2005‚ a Swiss Holding buys the brand Le Coq Sportif. Indeed the results of the brands were well below the desired expectations. With the partnership of Sir Robert Louis Dreyfus‚ a great Swiss businessman who was leader of the group including Adidas‚ Le Coq sportif sees the opportunity for a fresh start with this strategic alliance for the future. Airesis immediately set up a plan to revive the brand that demonstrates the strong interest of the group to give new life

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    BRANDED OUTLETS vs MULTI-BRAND STORES Two basketball players X and Y wanted to buy Nike shoes‚ X went to a Nike showroom and Y went to a Shoppers Stop. X enjoyed the Nike store’s atmosphere where he was exposed to the exhaustive range and hence bought exactly what he was looking for. Y on the other hand‚ got spoilt with offerings from various brands but limited variety in each. He got to weigh his options and bought an Adidas which offered more value for money. Although both identified with Nike’s

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    Nike Brand Image

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    In order to conduct proper research‚ it was important for our group to choose a field that the public was involved in. Our research topic was the sneaker market. After our topic was chosen‚ we had to choose three brands that we felt the general public have heard of and have purchased these sneakers. Our brands were Nike‚ Adidas and Puma. Once we had our brands‚ we had to discuss our objectives and from which company’s perspective were we conducting research for. We chose the brand Nike‚ as it

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    A Study of Cultural Barriers in Establishing Brand Names in China The interest on cross-cultural marketing is becoming increasingly important due to global trade‚ with a growing focus on the Chinese market. The purpose of the study was to report the problems and issues encountered by a large Australian beer company trying to sell a product in China. The study examines brand establishment‚ loyalty and longevity in a different cultural setting. It also identifies marketing differences between the

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