For small-scale boutique Ruby‚ located in Upper Montclair‚ business stays constant year round. Located just off Bloomfield Avenue on trendy Church Street‚ co-owners Beth Stricof and Daniella Liben have built a reputation for carrying some of the seasons most sought after looks as well as staple items required for any woman’s wardrobe. Specializing in casual‚ contemporary‚ missy‚ sportswear‚ and career women’s styles; Ruby caters to a variety of consumers’ needs. Upon entrance customers will notice
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Dansk Designs Ltd.‚ founded in 1955‚ is a company that markets stainless steel flatware. The firm traditionally followed a strategy of differentiation. They produce high quality products for the "top of the table". Their goal was to reach a small market segment‚ which consisted of upper class‚ prestigious customers. Dansk Designs wanted to sell the concept of the Dansk brand‚ and believed their consumers would purchase the Dansk products because of the prominent brand name and because the products
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Recommendations: New Balance falls behind its other major competitors‚ Nike‚ Adidas and Reebok‚ in the area of marketing. Unlike its competitors‚ New Balance does not undertake celebrity endorsements. This puts them at a disadvantage when it comes to brand building. This also causes the company to lose out somewhat on gaining awareness on a global scale as it lacks endorsements in major sporting events. Most global brand names generate strong brand recognition through celebrity endorsements in
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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Ducati Q) How did Ducati become a profitable motorcycle maker despite its small scale? Before its takeover by the American private equity firm Texas Pacific Group (TPG)‚ Ducati went from being one of the top manufacturers of the high performance sport motorcycle industry to being on the verge of bankruptcy. TPG identified Ducati as a high end product with enormous potential for growth but realized that serious change was required if Ducati was to ever fulfill this potential. TPG decided to
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THE DESIGN The Coca-Cola contour bottle is one of the brand’s key icons and is the symbol of the brand’s authenticity. It was developed in 1916 to create a distinct identity for the brand in consumers’ minds and to protect the brand from being imitated by competitors. Today it represents the very essence of the brand’s identity in the marketplace and remains instrumental in differentiating the brand from all other competing products. The familiar shape of the Coca-Cola bottle and the flowing script
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Out of the 45 options‚ a co‐branding between Ryan Air and Bic would be most logical. Both brands have similar characteristics and an extraordinarily similar customer base. Other co‐branding possibilities could be Air France‐Bic‚ Coca‐cola – Burberry‚ Dove – Airfrance. The first has potential because both companies are French and have strong brand images. However‚ Air France does not match Bic’s customer base as well as Ryan Air does. Coca‐cola and Burberry both have rich histories and a strong
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I. CURRENT SITUATION A. Current Performance: Currently‚ Tiffany’s competitors’ aggressiveness in the industry is taking a toll on Tiffany’s stock price. From a high of $41.38 per share in January 2003‚ Tiffany’s stock price went down to $23.06 per share as of March 2003. The decline was due to many factors such as competition‚ economic recession‚ and SAR epidemic. Working capital and the corresponding current ratio were $612‚978‚000 and 2.8:1 at January 31‚ 2003‚ compared to $667‚647‚000 and
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New Product Launch Marketing Plan‚ Part II Kirkland Browne‚ Tameika Mclean‚ Dana Cannon‚ Philippe Biboum‚ Johanna Gutierrez‚ Kevin Mobley MKT/571 August Fourth‚ 2014 Dr. Catherine Burr New Product Launch Marketing Plan‚ Part II Audi LED headlights Audi is a top of the line luxury car manufacturing company who plans to achieve goals and provide consumers with one of kind products. Audi has decided to create a new LED head light with spot detection capabilities to assist with consumer safety while
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Survey‚ Nike and Li Ning (shoes) We Have done an survey and a questionnaire between Nike Shoes and Li Ning Shoes. We have chosen these two brands because they are big competitors in the Chinese market and also worldwide. Nike has been a strong manufacturer in the sport shoes market for a long time and Li Ning is very new in the Sport shoes market‚ still Li Ning has entered strongly in to the market with a high quality‚ high performance and a very competitive price. Our purpose with this survey
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