These Words I Can Sell You Anything William Lutz explains that "New and Improved‚" are the most frequently used words in advertising‚ according to author the product is commonly not new or improved‚ but changed insignificantly to legally use the term. Consumers must be aware of marketing strategies used to lure unsuspecting consumers into purchasing a product. Author William Lutz states how we‚ the consumer‚ are misled by sneaky advertising tactics. He introduces the term “weasel words” (named
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“With These Words I Can Sell You Anything” is an article written by William Lutz‚ explaining the tactics of marketers to sell their products. It is an excerpt from his book Doublespeak‚ published in 1990. William Lutz has been called “the George Orwell of the 1990s”‚ and indeed many of his books are titled in direct reference to Orwell’s works. Lutz claims in his article that there’s a big conspiracy where the people trying to sell us things are giving us ineffective products disguised as something
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Mass media doesn’t tell you what to think‚ but it tells you what to think about Body 1 According to Stanley J. Baran’s (2002) definition of Agenda setting‚ it is a theory that argues that the media may not tell us what to think‚ but the media tells us what to think about. Since the media cannot tell us what to think‚ it cannot dictate ones’ opinion on a subject. An example of this is the subject of taxes. This issue is commonly discussed by the media‚ but it is up to the audience’s interpretation
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AP Comp Critical Reading Questions Lao-Tzu 1) According to Lao-tzu‚ what must the ruler provide the people with if they are happy? The ruler is entitled to provide the people with space‚ enough space for each individual person. Lao-Tzu is concerned for individual’s whole freedom‚ death included. And when the ruler dies it is the communities’ job to make sure that where the person is buried is nice. 2) To what extent does Lao-tzu concern himself with individual happiness? To the extent
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January 2006 Why and How Ideas Matter Contact Author Start Your Own SelectedWorks Notify Me of New Work Available at: http://works.bepress.com/dietrich_rueschemeyer/38 WHY AND HOW IDEAS MATTER Dietrich Rueschemeyer Brown University* That ideas matter in politics is beyond question. Knowledge‚ ignorance‚ and uncertainty frequently make the difference between success and failure of policies. And in a broader sense ideas can advance social change‚ as the Enlightenment played a
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Words Can Change Minds People can change lives and lives can change people. When someone inspires another person or makes a huge impact on them‚ that impact may last a lifetime. My counselor from a summer bible camp made a huge impact on my life that will never go away. I’m truly grateful for her because in fourth grade‚ I started to wander away from Christ but she pulled me aside and had a “One-On-One” talk. “One-On-One” talks are private conversations with another person. Now‚ because of my
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Chapter 4: The World of Words "The limits of my language mean the limits of my world." —Ludwig Wittgenstein When we think of communication‚ we often think about the language used to convey the message. Language and many of our nonverbal behaviors are symbolic. We need to keep in mind that across cultures‚ symbols do not always mean the same thing and can cause confusion or misunderstanding. The text offers the following example on page 95. "The arbitrary nature of language becomes obvious-sometimes
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Why words matter? Words are no longer simple like what we hear‚ write or read because of the tremendous effect of them are incredible. In fact‚ words are powerful since they can hurt or ease pain‚ build or destroy a person‚ end war or start one and so on. Therefore‚ choosing our words wisely is very important. First off‚ confusing words make people misunderstand which can cause to a serious problem. For example‚ at the end of World War II‚ the Allied Power sent a message to the Japanese in demand
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“IT IS NOT WHAT YOU LOOK AT THAT MATTERS‚ BUT WHAT YOU SEE” - H.D. THOREAU To look is to see and vice-versa! Admittedly to a layman and also in common parlance‚ we use the two interchangeably or synonymously. However‚ there’s a difference between the two if we contemplate it. ‘Visualisation’ is a curious issue having various aspects of interpretation. To look at something and to actually realise your vision is not always possible. There is just too much‚ all around
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If You Do Not Change‚ You Can Become Extinct (Johnson 1998). Why professional development? Professional development (PD) of teachers has become the "buzz word" in the UAE. Personally‚ I think PD must be based on a number of recognized principles‚ visions and missions that yield actual development in all aspects. The PD of teachers has impact on every corner in the society. Personal professional development (PPD) "Professional development requires a personal and ongoing commitment"
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