Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing a full line
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Aston-Blair had suffered significant loses in the first quarter of 1991 and expected even worse in the second quarter. Casey (vice president of marketing) and Trott (vice president of corporate planning) were asked to reexamine the company’s procedures for forecasting sales‚ which was considered as one of the several underlying problems contributing to the firm’s poor performance by Aston‚ the CEO and chairman of the board. Bacon was asked to form a task force to do the task‚ and after some discussion
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Important Symbolism in Young Goodman Brown What’s in a name? Parents often put a great deal of thought into picking out a name for their children in hopes that others view it as a reflection of their uniqueness and a representation of their future aspirations. Authors also put a great deal of thought into their characters’ names and supporting objects to help the reader understand the meaning of their writings. Nathaniel Hawthorne uses duplicity in the characters of Young Goodman Brown and Faith;
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Tiara Barabino Bedford Reader Essay There are different kinds of parents some are good to their children‚ but some are not. Most parents raise their kids the way their own parents raised them‚ whether it is good or bad. Some parents are too protective‚ and some are too laid back. Then there are the parents who don’t really care‚ and that is my father‚ Vernon Barabino. From him I have learned that it is okay to leave your children‚ its fine to never call or text them
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activity in which readers experience worlds other than their own. Not only that‚ but they are also introduced to various aspects of characters. Such privilege contributes to the fact that readers are a lot more compassionate than non-readers. People have started to write various kinds of books ages ago which include plenty of different experiences such as‚ romance‚ tragedy‚ science‚ fiction and comedy‚ to continue to infinite other topics. This means that not all kinds of readers have the same
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At Risk Readers Introduction Did you know that learning to read is a challenge for almost 40 percent of kids? There are only just a few students who do not have some type of short coming when it comes to reading. Looking at National Assessment of Educational Progress (NAEP) scores only one third of students read at the proficient or advanced levels. One third read at a basic level and the last one third are reading below that basic level. (1) Who are at risk readers? There are students that
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greatly benefit by a shared garden. The proposal contains 3 images of which all support the writer’s philosophy. Commonly‚ all are directed to the reader through techniques of fear tactics and consistent use of hyperbole. The newsletter aims to persuade readers through tactics of: appealing to sense of security‚ use of evidence and involvement of readers through inclusive language. The writer begins with the second word ‘our’ to immediately create a sense of belonging. This benevolent attitude
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The first statement is an irony because young Langston said he was saved when in actual fact he was not saved .He only pretended to be saved so that he could save more trouble. The purpose of writing “Salvation” is to show the difference in the way of thinking between the young and old generation. Also to clarify the misconception of the older generation that the younger generation can easily comprehend and read in depth meaning to what they are told. This is shown when Hughes and his aunt
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Prose Reader “We Are Training Our Kids to Kill” Understanding Details 1. According to Grossman‚ the “virus of violence” is referring to the increase of murder‚ attempted murder‚ and assault rates in not only America but many places around the world. Although the population has been increasing‚ both the assault and murder rate are significantly high. Grossman quotes‚ “Today‚ both our assault rate and murder rate are at phenomenally high levels. Both are increasing worldwide” (Paragraph 6) Then
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