............................................... 2 Introduction ........................................................................................................................................................................ 3 The pains of Nokia............................................................................................................................................................ 4 Elop’s decision and underlying thinking .................................................
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1 NOKIA Marketing Problem According the analysis‚ Apple iPhone ‚Samsung Galaxy ‚and HTC are the most popular phone which will choose by the consumer nowadays. Nokia ‚ the world’s largest vendor of mobile phones from 1998 to 2012 has suffered a declining market share as a result of the growing use of smart phones from other vendors such as Apple iPhone and Andriod Phone. In fact‚ Nokia’s share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012.The all information are represented
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Nokia outlines new strategy‚ introduces new leadership‚ operational structure London‚ UK – Nokia today outlined its new strategic direction‚ including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment. Major elements of the new strategy include: - Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia’s primary smartphone platform. - A
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entrants: Since nokia was a profitable market. It becomes bait and other companies would like to join. Unless the new entry firms can be blocked‚ the revenue or profit will reduce. However in other to be able to compete with established firms‚ new entrants will need to invest highly in technology and marketing. Hence the threat of new entrants is very low. Power of suppliers: Nokia has a number of suppliers who provide them with equipment’s. Hence nokia could switch to any of them. Nokia is a global
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Professional Qualification (Please specify)______ Post graduate()_ Graduate_()__ Q1. Do you have your own mobile phone? a) Yes b) No Q2. How many mobile phones do you have? a) 1 b) 2 or more Q3. What brand is it? a) Nokia b) Blackberry c) Iphone d) Samsung Q4. You often use mobile to? a) Call b) Sms c) Wap (mobile internet) d) MMS Q5. What type of phone would you like to have? a) Flap phone b) Slide phone c) Tough phone
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Environment Nokia used to be the market leader in the mobile phone industry. What environmental factors do you think affected the viability of Nokia? Nokia used to be the market leader in the mobile phone industry. Its Symbian Series 60 was one of the smart phone pioneers. However after the introduction of Apple’s iPhone‚ Samsung ’s Galaxy S series and the explosion of the smart phone market‚ Nokia’s market share was eroded. A variety of environmental factors caused Nokia to lose its position
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category of new product is it? Nokia‚ the world’s largest mobile phone maker. It is the world leader in mobile communications‚ driving the growth of the big mobility industry. Nokia is dedicated to increasing people’s lives and productivity by providing easy-to-use and secure products like mobile phones‚ and solutions for imaging‚ games‚ media‚ mobile network operators and businesses. Mobile Phones products in NOKIA Company are the most famous in the world. NOKIA 7200‚ it is the new type of mobile
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Nokia‚ Oyj Table of Contents Introduction 1 Internal Analysis 2 External Analysis 5 Solutions to Strategic Challenge 6 Recommendation 9 Introduction A. Company Summary: Nokia Corporation (“Nokia”) has been the undisputed leader in the mobile phone space for as long as the market has been in existence. Under the previous generation of mobile phones‚ Nokia grew in scale and expanded its distribution channels and manufacturing flexibility to secure its place as the world’s largest
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FDI in China Telecommunication Industry (Nokia in China) FDI are crucial part for developing and expanding the infrastructure in order to gain capital and new technology. Foreign direct investment can spark growth and create national wealth‚ but competition among companies‚ local and multinational alike‚ diffuses the benefits. Government policies designed to protect incumbents‚ high tariffs and joint-venture and local content requirements. China is success to attract investors to make FDI in Mainland
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Please discuss the term strategy and the importance of the “4p´s” for marketing strategy. Generally strategy comes from the Greek word “strategos” (general)‚ a person who used to be the military general of a city-state and who used to be responsible for creating a plan and put it into action (xxxxxx). Due to the fact that terms and expressions were consequently changing over centuries‚ it can be really hard to find in the current climate a ?proper? definition‚ which describes exactly the term
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