Motorola Mobility and Motorola Solutions Brand Analysis Motorola Mobility‚ once known as the Mobile Division of Motorola‚ is one of the leading manufacturers of smart phones. Pioneers of the flip phone known as Star Tac in the mid 1990’s‚ Motorola was slow to embrace digital technology. (1) This caused them get bypassed by their global rivals and incur losses in the billions of dollars. In 2009 Motorola shifted its operating system from their proprietary system to Google’s Android operating
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Motorola Inc. Company overview: Motorola is a leading provider of wireless communication devices‚ Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg‚ Illinois. Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena. It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired Companies
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WLAN & WiNG 5 Technical Proposal Overview on Motorola Solution and WiNG 5 Motorola is the third largest vendor of wireless LAN access points with approximately 9% of the North American market and the Motorola WLAN portfolio offers a comprehensive portfolio of wireless access points and controllers providing the flexibility to deploy the right solution for any deployment. All Motorola network elements (access points and controllers alike) run the same Wireless Next Generation version
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Motorola: Is a High Performance Culture Enough? Developed by David S. Chappell‚ Ohio University Motorola Inc.‚ world famous for its Six Sigma quality control program‚ was an early success story in the computer/electronics age. Motorola moved from being a decentralized but integrated‚ narrowly focused electronics firm at $3 billion in 1980 to being a decentralized and disintegrated broad portfolio firm at $27 billion in 1997.1 Motorola is one of the world’s leading providers of wireless communications
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Nokia Case Problem statement Until recently‚ the mobile phone industry’s sole profitable market was the developed one. Today‚ low end‚ emerging markets are growing rapidly and are proving to be profitable; the emerging market accounts for 60% of Nokia’s revenues alone. Determining which market to target affects both the production of phones as well as the services that need to be developed. Nokia is now faced with two options: should they continue operating in both the developed and emerging
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Motorola Mobility‚ the ailing cellphone maker that Google bought in May‚ told employees Sunday that it would lay off 20 percent of its work force and close a third of its 94 offices worldwide. The cuts are the first step in Google’s plan to reinvent Motorola‚ which has fallen far behind its biggest competitors‚ Apple and Samsung‚ and to shore up its Android mobile business and expand beyond search and software into the manufacture of hardware. The turnaround effort will also be a referendum on
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Nokia SWOT Analysis Strengths Strong brand image is Nokia’s core asset. The company continues to strengthen its brand equity through various marketing campaigns. Nokia’s brand was the fifth most valued brand in the world according to the top 100 best brands list compiled by InterBrand in 2009‚ and was the only mobile phone manufacturer in the top 10 best brands list. A strong and highly visible brand enables the company to command a premium for its products and differentiate itself from competitors
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NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865‚ Fredrik Idestam‚ a mining engineer‚ founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922‚ Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here‚ they foray into new ventures like in power and electronic business in late 1970s. By 1987‚ consumer electronics became Nokia major business
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1.0 Introduction Motorola Inc. was established at 1928. The products are divided into two independent public companies‚ Motorola Mobility and Motorola Solutions on January 4‚ 2011. The company entried into the mobile radio communications area by the initial car radio‚ after developing it becomes to be one of the largest electronics corporation in the United States. 2.0 Planning 2.1 First step The basic principle of Motorola Inc. is to increase the market share. So they began the international
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