Limitations of the BCG model. The BCG model is criticised for having a number of limitations (Kotler 2003; McDonald 2003): ➢ There are other reasons other than relative market share and market growth that could influence the allocation of resources to a product or SBU: reasons such as the need for strong brand name and product positioning could compel resource allocation to an SBU or product (Drummond & Ensor 2004). ➢ What is more‚ the model rests on net cash consumption or generation as the
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BCG Matrix Product Relative Market Share Market Growth Classification Note D 2 Leader 3% Low Cash Cow Generates more cash than needed to maintain business. Requires frequent “milking” and very little investment. A 3 Leader 20% High Star Requires a high level of funding to battle competitors and maintain growth rate. When industry slows‚ has potential to become cash cow if market share is retained. C 1 Co-Leader 25% High C 1 Co-Leader 25% High Question Mark Potential to gain market share and
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FORMULATING AND IMPLEMENTING A BUSINESS STRATEGY Scenario Nokia-Microsoft smartphone alliance doubted by insiders‚ markets On Friday‚ February 11th‚ 2011 Nokia announced a smartphone alliance with Microsoft. Nokia will ditch it successful‚ but declining Symbian OS for Microsoft’s Windows Phone 7. Analysts questioned Nokia’s move‚ and Nokia stock dropped 14 percent on the news. Inside the Nokia-Microsoft alliance The Nokia-Microsoft smartphone alliance has left industry experts wondering
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Form 20-F 2010 Nokia Form 20-F 2010 As filed with the Securities and Exchange Commission on March 11‚ 2011. UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington‚ D.C. 20549 FORM 20F ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31‚ 2010 Commission file number 113202 Nokia Corporation (Exact name of Registrant as specified in its charter) Republic of Finland (Jurisdiction of incorporation) Keilalahdentie
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STATERGIC AND OPERATIONAL DECISION MAKING INTRODUCTION The performance of contracting any firm or an organization is firmly bounded to the quality of operational decisions at the strategic level. Business intelligence (BI) software is applied at three different levels in the enterprise: strategic‚ tactical and operational. At the strategic level‚ BI provides performance metrics to management and executives‚ often in conjunction with a formal management methodology such as Balanced Scorecard or
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Nokia rises to the challenge of the changing mobile phones market. Finland’s best known company has long been a global leader in the mobile phones market. Perhaps improbably‚ from its beginnings as a paper mill in 1865‚ this nowvenerable company whose culture and management remain rooted in Finnish values‚ has become one of the most resilient‚ globalized MNEs in an era dominated by globalization of markets. Indeed‚ the company attributes its staying power in markets largely to Finnish values
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Investigate how innovation can create competitive advantage for Nokia in Great Britain Chapter one: Background of the study: 21st century of the market growth is depends on innovation. There have many marketing tools as we can use for growing up the business‚ but in this situation‚ researcher preferred innovation‚ which is really need to develop and rapidly progress for the business with their existing or new product. Innovation require for thoughtful structure of solid management process and
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PORTER’S FIVE FORCES. BUYER’S POWER: - Nokia had been edged out by rivals in the smartphone market who launched new and better products which resulted to Customers shifting to android phones which resulted to Nokia reducing their selling price in order to increase the rate of sales but they lost in the rate of profitability and consumer loyalty. The customer power is high; nokia is focusing on the smartphone segment because it has the biggest margin in the industry‚ the consumers are increasing despite
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effect change will have on employees and ways to manage change. The Finnish company Nokia is a prime example of company having to take on a new corporate strategy in order to compete with competitors that have over taken them in the market. Nokia had to replace its chief executive Olli-Pekka Kallasvuo‚ who had spent over half his life at the mobile phone maker. The reason for this change is because Nokia where struggling to compete with the smartphone market and were very slow to innovate. Nokia’s
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Influence of Mobile Phone on today’s generation The latest mobile phones have become the fashion as well as entertainment device. These devices offer various high-end features such as camera‚ GPS‚ music player and lots more. In the high-tech world‚ the mobile phones have become an indispensable and inseparable object from our day to day life. The handset are gaining its importance in the today’s world because of their communication features‚ which attribute as a way of life statement. Therefore
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