Higher National Graded Unit Specification General Information for centres This Graded Unit has been validated as part of the first year of the HND Global Trade and Business. Centres are required to develop the assessment instrument in accordance with this validated specification. Centres wishing to use another type of Graded Unit or assessment instrument are required to submit proposals detailing the justification for change for validation. Graded Unit Title: Graded Unit Code: Type of Graded
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MARKETING MANAGEMENT November 2007 Nokia cell phones have been arranged into four different categories‚ according to use‚ price‚ need etc. The four categories are Multimedia‚ Business‚ Lifestyle and Connect and each category contains several different phone models. Here for this exercise‚ I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia ’s different mobile phone business units? The business units
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Business Interests vs German Pressures L/O/G/O www.themegallery.com What are the trends in mobile handset industry? Nokia is the largest mobile handset manufacturer in the world with a 40% market share. Industry enjoyed healthy margins however since 2001‚ industry is marked by declining prices and week margins making companies look at low-cost production options. Outsourced manufacturing of handsets Demands in the developed markets like US & Europe has saturated Significant growth has
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The ultimate fast follower Samsung is better than anybody else at learning from its competitors. "A market reader is sort of the classic fast follower‚" explains Barry Jaruzelski‚ senior partner at Booz&Co and the co-author of the Global Innovation 1000. "It doesn’t mean they ignore their customers‚ but they’re very attuned to what competitors are doing and what other people are bringing to market first and observing what seems to be gaining traction‚ then very rapidly coming up with their own
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HERE Jiepang API TeleCommunications Systems‚ Inc. Other Prominent Vendors AdMoove AT&T Mobility AutoNavi ByteLight Boeing Cisco Systems ChalkBoard Pte Combain Mobile Ericsson Kitlocate Masternaut Mobile Arts MiTac International Nokia Siemens Networks Poynt Persistent Systems Placecast Redknee Sense Networks Skyhook Wireless Shopkick Taganode TeleNav TruePosition Telemap VLD Walkbase WiFiSLAM Wifarer xAD Key Market Driver Integration of Mobile
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Introduction: The BCG Matrix and the Product Life Cycle are two important tools that relate to different aspects of a product’s performance: • The BCG looks at market share and market growth and how they impact on cash usage and generation. • The PLC looks at sales/revenues over time and levels of profitability. Boston Consulting Group (BCG) Matrix Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool‚ called the BCG matrix
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Nokia’s Technology Strategy As you all know‚ Nokia was the world’s largest vendor of mobile phones from 1998 to now. One of the reasons this company success is because of the technology strategy. Nokia’s use of technology is a key contributor to the company’s overall business goals. The right technology strategy provides revenue through differentiation‚ brings cost advantage and a favourable supply environment. It gives access to the right technologies at the right time and also helps shape the
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automatically restart. Increase battery life by 30% because phone receives less signal from network. *#4720# – Half Rate Code activation. *#4720* – Half Rate Code deactivation. The phone will automatically restart If you forgot wallet code for Nokia S60 phone‚ use this code reset: *#7370925538# Note‚ your data in the wallet will be erased. Phone will ask you the lock code. Default lock code is: 12345 Press *#3925538# to delete the contents
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BOSTON CONSULTING GROUP MATRIX ( BCG ) This technique is particularly useful for multi-divisional or multiproduct companies. The divisions or products compromise the organisations “business portfolio”. The composition of the portfolio can be critical to the growth and success of the company. The BCG matrix considers two variables‚ namely.. N MARKET GROWTH RATE N RELATIVE MARKET SHARE The market growth rate is shown on the vertical (y) axis and is expressed as a %. The range is set somewhat
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Nokia Benefits Overview 2012 • Provide market competitive benefits at a cost affordable to the business and employees who must pay for them. • Actively encourage to lead healthy lifestyles to maximize their personal and professional potential. • Actively pursue tools which give participants more information and control over their care. • Make the experience of using benefits simple‚ positive and efficient. • Rather than passing
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