2013 MICROSOFT – NOKIA Trần Xuân Linh FPT University 11/18/2013 MICROSOFT – NOKIA Contents SUMMARY ............................................................................................ 2 Introduction ............................................................................................ 2 Microsoft .............................................................................................. 2 Nokia....................................................................
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of my project “ Impact of promotional activities for selling HCL products ” was based on sales promotion and selling. For this I had got a training of product knowledge of wide range of products such as HCL laptops‚ desktops‚ Nokia mobiles‚ Canon Printers‚ Kodak Cameras‚ X-Box‚ Apple IPods‚ etc. Consumer retention is the key success factor for any competitive market. An effort was made to ascertain and analysis customer views and preferences for the product through process
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be investigating how Nokia market their products and whether these methods of marketing are effective or not. The report will focus on the marketing strategy used by Nokia‚ how Nokia carry out their market research‚ market segmentation and other issues relating to how Nokia market products. The report will identify and research the target market of Nokia and the marketing mix and how these four P’s relate to Nokia. In order to complete this coursework I will be using the Nokia website and‚ books and
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Introduction: Starting from telegraphic and telephonic systems in the19th Century‚ the field of telephonic communication has now Expanded to make use of advanced technologies like GSM‚ CDMA and WLL to the great 3G Technology in mobile phones. Day by day‚ both the Public Players and the Private Players are Putting in their resources and efforts to improve the Telecommunication technology so as to give the maximum to Their customers. In business‚ it is important to use various and innovative
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2 Nokia organisational background--------------------------------------------------------02 And history(executive summary) 3 Theory of nokia--------------------------------------------------------------------------- 03
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............................................... 2 Introduction ........................................................................................................................................................................ 3 The pains of Nokia............................................................................................................................................................ 4 Elop’s decision and underlying thinking .................................................
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1 NOKIA Marketing Problem According the analysis‚ Apple iPhone ‚Samsung Galaxy ‚and HTC are the most popular phone which will choose by the consumer nowadays. Nokia ‚ the world’s largest vendor of mobile phones from 1998 to 2012 has suffered a declining market share as a result of the growing use of smart phones from other vendors such as Apple iPhone and Andriod Phone. In fact‚ Nokia’s share price has fallen from a high of US$40 in late 2007 to under US$2 in mid-2012.The all information are represented
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Nokia outlines new strategy‚ introduces new leadership‚ operational structure London‚ UK – Nokia today outlined its new strategic direction‚ including changes in leadership and operational structure to accelerate the company’s speed of execution in a dynamic competitive environment. Major elements of the new strategy include: - Plans for a broad strategic partnership with Microsoft to build a new global mobile ecosystem; Windows Phone would serve as Nokia’s primary smartphone platform. - A
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entrants: Since nokia was a profitable market. It becomes bait and other companies would like to join. Unless the new entry firms can be blocked‚ the revenue or profit will reduce. However in other to be able to compete with established firms‚ new entrants will need to invest highly in technology and marketing. Hence the threat of new entrants is very low. Power of suppliers: Nokia has a number of suppliers who provide them with equipment’s. Hence nokia could switch to any of them. Nokia is a global
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Professional Qualification (Please specify)______ Post graduate()_ Graduate_()__ Q1. Do you have your own mobile phone? a) Yes b) No Q2. How many mobile phones do you have? a) 1 b) 2 or more Q3. What brand is it? a) Nokia b) Blackberry c) Iphone d) Samsung Q4. You often use mobile to? a) Call b) Sms c) Wap (mobile internet) d) MMS Q5. What type of phone would you like to have? a) Flap phone b) Slide phone c) Tough phone
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