INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing
Premium Brand Brand management Branding
well physiologically after a tragic event or challenges (Harrington‚ 2012). What interested me the most were the five elements that Professor M.E.P Seligman used. These were like resources to help cope and overcome resilience in many different ways. The seven elements are the following: emotional‚ spiritual‚ social‚ family‚ and physical (Harrington‚ 2012). Emotional: Emotional element is by taking a life challenge and making it into something positive by controlling your stamina and actions that are
Premium Psychological resilience Psychology English-language films
Business Horizons (2009) 52‚ 357—365 www.elsevier.com/locate/bushor Social media: The new hybrid element of the promotion mix W. Glynn Mangold a‚*‚ David J. Faulds b a b College of Business & Public Affairs‚ Murray State University‚ Murray‚ KY 42071‚ U.S.A. College of Business Administration‚ University of Louisville‚ Louisville‚ KY 40292‚ U.S.A. KEYWORDS Integrated marketing communications; Social media; Consumer-generated media; Promotion mix Abstract The emergence of Internet-based
Premium Marketing Social media Mass media
Six Elements of Success 1. Identify your competitive advantage. 2. Create a dynamic marketing plan. 3. Go back to school. 4. Learn how to write a proposal. 5. Price your services. 6. Position your practice. Consulting Comparisons: 1. How Do I Work as a Management Consultant? Vs. 2. Missing Dimension: Managing Customer Perception The first article focuses on what it takes to become a successful management consultant by being able to work well with business teams‚ analyzing
Premium Management Strategic management Management consulting
Elements of culture - Language: set of symbols used to assign and communicate meaning. It allows us to name or identify the things in our world so we can think and communicate about them. - Norms: every society or every civilization has a set of norms‚ which are the rules of behavior; this can include the folkways‚ mores‚ taboos and rituals in a culture. - Values: things to be achieved or the things which are considered of great worth or value in a particular culture. - Beliefs and ideologies:
Premium Sociology
ELEMENTS OF THE ORGANIZATION The elements are coordination‚ common goals‚ division of labour and integration. COORDINATION One basic idea underlying the concept organization‚ therefore‚ is the idea of coordination of efforts in the service of mutual help. As several people coordinate their efforts‚ however‚ they find that together they can do more than any of them could have singly. The largest Organization-society makes it possible‚ through the coordination of the activities of many individuals
Premium Organizational structure Organization
Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising 14 V. Conclusion 15
Premium Brand
February 2014 ProQuest Table of contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry
Premium Barbie
Nokia CEO ’s letter to his employees Hello there‚ There is a pertinent story about a man who was working on an oil platform in the North Sea. He woke up one night from a loud explosion‚ which suddenly set his entire oil platform on fire. In mere moments‚ he was surrounded by flames. Through the smoke and heat‚ he barely made his way out of the chaos to the platform ’s edge. When he looked down over the edge‚ all he could see were the dark‚ cold‚ foreboding Atlantic waters. As the fire approached
Premium Nokia Smartphone Marketing
reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
Premium Brand Brand management Branding