Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Wednesday‚ October 16‚ 2002 Elements of Semiology by Roland Barthes Page: 1 Roland Barthes (1964) Elements of Semiology Source: Elements of Semiology ‚ 1964‚ publ. Hill and Wang‚ 1968. The first half of the book is reproduced here. INTRODUCTION In his Course in General Linguistics‚ first published in 1916‚ Saussure postulated the existence of a general science of signs‚ or Semiology‚ of which linguistics would form only one part. Semiology therefore aims to take in any system of
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was also the co-CEO with Jim Balsillie both stepped down from their posts. This company is listed in Toronto Stock Exchange in Canada and on NASDAQ stock exchange in USA also. Research In Motion developed wireless handheld devices and services brand known as Blacberry. Email pager was the first Blackberry device‚ which was released in 1999. Blackberry shipped its 100 millionth smartphone in June of 2010 and it shipped its 200 millionth smartphone in September of 2012. Mobile telephone‚ text
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VIRTUAL UNIVERSITY OF PAKISTAN Format of Internship Report – (MCMI619) [pic] 1. Title Page The title page of the report will include: a. Name of the organization b. Name of the internee‚ Student ID and session c. Submission date of the internship report d. Name of the University e. VU logo 2. Letter of Undertaking You are required to fill in the Letter of Undertaking provided in the ‘Download’ section of the course VULMS and attach here the scanned copy after signing
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
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premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
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FAVOURATE BRANDS: 1. SONY ERICCSON-K800i 2. MERCURY WOOFERS 3. BMW 4. PANDA BEAR 5. WRIST WATCH-SAMSUNG DESCRIPTION ABOUT THE FAVOURATE BRANDS: ➢ SONY ERICCSON-K800i: What do you like about the product or brand name? I like Sony Ericsson-K800i because its sound quality‚ graphics and other features are too much better than all other hand sets. What do you dislike? I don’t like its joy stick because it is very sensitive and become an interrupt for me. What
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