Camera/camcorder Camera Canon‚ SONY‚ NIKON‚ Panasonic‚ Kodak‚ Fuji‚ Olympus Camcorder Home appliance Refrigerator‚ LG‚ SONY‚ Whirlpool‚ Electrolux Washing Machine‚ air conditioner Mobile device Mobile Phone & Smartphone Nokia‚ RIM‚ Apple‚ LG‚ Sony‚ HTC‚ Huawei Tablet Apple Computer/printer Monitor Dell‚ HP‚ Lenovo‚ LG Mobile computing HP‚ Lenovo‚ Apple‚ Acer‚ Dell‚ Sony Samsung Electronic which is have a different product and different segment‚ will
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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Portfolio management Chapter 1: Introduction 1. The Project 1.1 Problem statement in brief 1.2 What contribution it will make & to whom 1.3 Background of Company in brief 2. Introduction to Portfolio Management Services 3. Attributes of the Portfolio Management Services - Promptness of Services - Quality & flexibility of services - Service charges - Track record of the company - Minimum interest required - Database & computerization - Research division - Reporting - Networking
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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Title The Relationship of Brand Equity and Brand Extension: Low Involvement products vs. High Involvement Products Background and Significance In the present‚ technology enhances modern goods production resulting producers can provide resemble products in physical aspects such as quality or packaging. These create no differentiate of products. Consequently‚ Product Brand as well as the customer’s perception is the significance that promotes product differentiates or product
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FNCE90051 Fundamentals of Portfolio Management Assignment Part B The assessments of these portfolios combine portfolio evaluation‚ market efficiency‚ and whether or not CAPM and Fama-French Model are adequate. According to CAPM‚ the portfolios of companies with very small market capitalizations and very high book-to-market ratios have essentially doing well‚ since the coefficient of is 0.5 that means the average monthly return 0.5% above the return it should have been given
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Nokia Nokia is an informational and technological company which started as paper manufacturer in 1865 by Fredrick Idestam and co founded by Leo Mechelin. With its headquarter located in Espoo‚ Finland‚ Nokia is able to become a leader in the advanced technologies fields‚ network infrastructure industry and location-based technologies sector. It is currently focusing on a massive scale telecommunication infrastructure and technology development (Nokia‚ 2015). Employing more than 57‚000 workers‚ it
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Business Writing Portfolio Business Writing Portfolio Part I: Business Writing Steps [pic] Part II: Portfolio 9/6/2010 The Retail Store 123 Any St. Anywhere‚ TX 76013 Dear The Retail Store Mangement Team The board of directors for The Retail Store has determined that scaling back the hours of our retail operations. Beginning next month‚ all stores will be closed on Sundays‚ and will open one hour later and close one hour earlier Monday through Saturday. All
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outlining the benefits it offers. Pepsodent G Gum Care’ is an internationally renowned specialist brand in the HLL Oral care portfolio known for its enhanced protection against gum problems. It is targeted at all health conscious adults who either suffer from or seek reliable protection against gum problems and bleeding and has remained the category leader as it is a unique product in its category. The brand arose out of a need for gum care and a solution to gum related problems. Apparently with the changing
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SWOT Analysis of NOKIA By: Novi Setiani Strengths NOKIA has already known for one of the best quality mobile phone existed. Its distribution network also spread out widely all over the world. It is supported by http://www.studymode.com/essays/Nokia-Case-Study-967134.html and http://conversations.nokia.com/2011/01/27/stephen-elop-talks-strengths-successes-and-the-future/. Especially in Asia‚ many people are still using NOKIA’s mobile phones to communicate each other. It is also the world’s
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