Formatting & Presentation- | Concise & clear thinking along with presentation | | | Subject Specific Parameters | Conceptual Clarity and Application | Understanding of market structure of the business and their behavior towards the business strategy. | | | Analytical Thinking | Understanding the competitor’s behavior and the SWOT analysis of the company. | | | Assignment Grading Summary (To be filled by the Assessor) OVERALL ASSESSMENT GRADE: | | TUTOR’S COMMENTS ON ASSIGNMENT:
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Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest
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private sector bank in India. Why Banks such as ICICI and HDFC banks which are younger than South Indian Bank managed to be the top Banks in terms of revenue and recognition in India. What was the basic reason why South India Bank even after so many years of banking experience still does not manage to be at the top position? Through this study an analysis is made on Branding strategies by South Indian Bank‚ this refers to the communication that is being sent by South India Bank about its product
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Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company
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Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors‚ making it arguably one of the most diverse brands in the world. Throughout its history‚ Virgin has focused on quality and service and strives to offer industry innovation. There are now more than 200 Virgin-branded companies worldwide‚ a testament to its diversity
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planned to focus on one of the best known brands worldwide‚ McDonald’s Corporation. The following executive summary presents the key marketing aspects of McDonald’s Corporation and should be read as a complement to the contents of this report. Summarized content Page No. • Key facts about the firm. • External environment forces and consumer behaviour. • The concept of Marketing mix and its various aspects. • Decision making process and brand image.
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operations and realized significant cost arbitrage. Just below the surface‚ however‚ sizable sourcing risks—from contaminated pet food to lead-based paint in toys—fill headlines with dramatic falls from operational grace‚ leaving a wake of bludgeoned brand names and skeptical consumers to question the wisdom of offshoring. Strategic Expansion in Emerging Markets Perhaps these alarming headlines reveal only a partial story. If offshoring is the sole culprit of such operational demise‚ manufacturers
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The history of Nokia History of Nokia - one of the most incredible sagas of business 90-x of the last century. As written magazine BusinessWeek‚ in the early 90’s Finnish conglomerate bothered far removed from cellular problem: then began to decline sharply sales standing at the threshold of collapse of the Soviet Union ... toilet paper. And by the end of the millennium the same Finns shifted toward cell phones‚ surpassed by new market and Ericsson and Motorola. Nokia quickly enough became one of
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Introduction: "Nokia - Connecting People": this slogan is known all over the world. In 2006 Nokia employs 68‚041 people in 120 countries. Currently every third mobile phone sold in the world is from Nokia. The Nokia Company is today one of the world’s leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational
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MODULE 1 Subject Matter: THE COMPUTER AS AN ORGANIZATIONAL INFORMATION SYSTEM Introduction: This module traces the evolution of the computer as it has been applied to an expanding scope of business with IT applications. The first application involved the handling of accounting transactions and was called data processing. Then‚ managers and computer scientists recognized that for greater potential existed in the form of information
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