PAGE INTRODUCTION OF NOKIA…………..…………………………………………….2 HISTORY AND BACKGROUND……………………………………………………..2 BUSINESS ENVIRONMENT: INTERNAL ENVIRONMENT OF NOKIA…………………………………………..3 VISSION STATEMENT OF NOKIA………………………………………………….3 MISSION STATEMENT……………………………………………………………….4 OBJECTIVES OF NOKIA……………………………………………………………..4 CHANGING NATURE OF ORGANISATION………………………………………5 MANAGEMENT AND ORGANISATIONAL STRUCTURE:
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Product Positioning A product positioning statement has four main components – the target‚ the frame of reference‚ the differentiation‚ and the reason(s) to believe. THE TARGET The target is who the product is for – who is the target user or customer of the product. The key to a good target definition is to balance being specific with being concise‚ you need to describe the target well enough that they can be identified‚ without being so verbose that your positioning statement goes beyond
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nokia crisis management Paper no. XXXVII PROJECT REPORT ON CRISIS MANAGEMENT : nokia AN ELUCIDATION Under the guidance of: Mr. Atul Gupta (Lecturer) Hindu College‚ Delhi University Compiled by: Komal Grover B.Com (h) II year Roll No: - 608 Hindu College Year: - 2007-2010 PRELUDE A crisis is a major‚ unpredictable event that threatens to harm an organization and its stakeholders. Although crisis events are unpredictable‚ they are not unexpected. The
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or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction
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NOKIA Strategic Review NOKIA • • • • • • • • • • • • Current Situation Vision Mission Corporate Organization & Governance Objectives Driving Forces SWOT Strategic Issues Alternatives Recommendations Implementation Key Learning’s from the Case Study Nokia Overview • Multi-national telecommunications and software company • Founded in 1865 and incorporated in 1871 • Headquartered in Espoo‚ Finland • Publicly Traded LLC on Helsinki and NYSE (SYM:NOK) • Revenue of $16.8B‚ Market Cap $28B‚ P/E 8.4
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SWOT analysis of Nokia Strengths Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity‚ Innovativeness‚ durability & reliability. It has very good financial position‚ higher return on equity (ROE)‚ return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities
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Strategy: 1. Globalization 2. Restructuring 3. Adaptation 4. New Management II. Analysis Swot Analysis Strengths; 1. 2nd spot on market share for Q1 2013 2. 2nd spot on shipment 3. User friendly 4. Weakness: 1. Higher Price than China phones. 2. Limited service center especially in India 3. Less promotion 4. Poor sales Service Opportunities: 1. Developing countries like China‚ Bangladesh‚ India and Pakistan
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| History 1865 to 1967 | | | Fredrik Idestam‚ co-founder of Nokia. | | Statesman Leo Mechelin‚ co-founder of Nokia. | The predecessors of the modern Nokia were the Nokia Company (Nokia Aktiebolag)‚ Finnish Rubber Works Ltd (Suomen Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen Kaapelitehdas Oy).[13] Nokia’s history started in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere‚ in southwestern
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SAMSUNG VS NOKIA Contents : Samsung Nokia Samsung Vs Nokia Quality Strategy Conclusion SAMSUNG Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing‚ textiles‚ insurance‚ securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s‚ these areas would drive its subsequent growth
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Contemporary Marketing: NOKIA Nikolas Stavridis - 77094447 Shivam Parashar - 77154872 Hareshwer Saravanan - 77155974 Puneet Hooda - 77154871 Shivani Subramanian - 77152702 Masters of Business Administration Faculty of Business & Law Table of Contents Executive Summary 1. Introduction 2. Nokia’s Marketing Strategy 2.1. Why Nokia’s Marketing Strategy Failed? 2.1.1. Nokia’s Value Proposition (or lack of it) 2.1.2. Nokia’s
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