nokia crisis management Paper no. XXXVII PROJECT REPORT ON CRISIS MANAGEMENT : nokia AN ELUCIDATION Under the guidance of: Mr. Atul Gupta (Lecturer) Hindu College‚ Delhi University Compiled by: Komal Grover B.Com (h) II year Roll No: - 608 Hindu College Year: - 2007-2010 PRELUDE A crisis is a major‚ unpredictable event that threatens to harm an organization and its stakeholders. Although crisis events are unpredictable‚ they are not unexpected. The
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4&5 Nokia’s mission/vision statement analysis Page 6 Appendix Page 7 Nokia Mission/Vision Statement Page 8 References Mission Statement As a formal written document intended to capture an organization’s unique and enduring purpose‚ practices
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Part # 1 : Introduction 1.1 # Basic Information Regarding Nokia Company: Nokia is the world leader in mobility‚ driving the transformation and growth of the converging Internet and communications industries. It make a wide range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Developing and growing our offering of consumer Internet services‚ as well as our enterprise solutions and software
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So Nokia has already been through one (successful) change programme‚ turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable‚ but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous “burning platform” memo bluntly explaining the serious strategic challenges facing Nokia -
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The market plan of Nokia Executive summary The electronic products technology is popular all around the world. It has done a tremendous change in all over the world; basically the mobile phones because now at present time mobile phones are the first priority in terms of telecommunication. In the mobile phone manufacturers China must be one of the biggest and growing markets. As we know about that‚ a leader in mobile telecommunications market‚ Nokia has its scientific business strategy that leads
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Why did Nokia fail in Indian market? 1. Lession from the Corporate http://books.google.com.au/books?id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false Nokia vs Micromax (Developmental (NPD)‚ Distribution‚ and Price Flexibility): Although Nokia is still a major player of Indian mobile
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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MANAGEMENT November 2007 Nokia cell phones have been arranged into four different categories‚ according to use‚ price‚ need etc. The four categories are Multimedia‚ Business‚ Lifestyle and Connect and each category contains several different phone models. Here for this exercise‚ I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia ’s different mobile phone business units? The business units were created as
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Module Corporate Strategy Assessors Marie Kerr‚ Dr David Pollard Report Title Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership Presentation Deadline 13 April 2011 Student Name Gul Aliskan Hammad Hafeez Ufuk Can Cindioglu Umer Zia Zhenhua Ma Contents 1. Introduction-----------------------------------------------------------------------------------------------------3 2. Market analysis ----------------------
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large target market‚ different mobile telecommunication companies have been trying to penetrate the markets to offer their latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies‚ Nokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience‚ technology innovation‚ and scientific
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