brand. Some of the various tools used by Nokia include: Public relations and press releases Sponsorships Events marketing High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: Year Position Brand Value
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of our business----------------------------------------2 2. Our Service and Product-----------------------------------------------------2 3. Market Analysis----------------------------------------------------------------3 3.1. Target market segment strategy-----------------------------------------------3 3.2. Service business analysis------------------------------------------------------4 3.2.1. Competitions----------------------------------------------------------------4 4. Business Strategy
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Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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leadership means risking a high stakes venture that requires a flawless debut‚ and ongoing improvements. This is because the average global denizen is extremely sensitive to the very product Nokia is trying to develop‚ and in many ways unforgiving of even the smallest glitches. Finally‚ there are doubts that Nokia can even sustain such a massive project. In the world of online mapping Google Map reigns supreme. Google’s position as top topographer may appear to be locked in as websites almost universally
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Appendices Appendix A – Sample Questionnaire University of the East Manila Dear Respondents‚ We are students from Entrepreneurial Venture 1 Business Planning subject. This survey questionnaire is a part of our subject requirement that is to gather information on our proposed product. Your response to this survey is in planning the necessary information we need in our market research. This survey will take only 2-5 minutes to complete. All your responses will be kept confidential
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COUNTRY REPRESENT •Finnish Company •Nokianvirta river Nokia‚ Finland YEAR OF BIRTH Company started in 1865 as wood pulp mill. After 1963 Nokia started producing radio telephone COMPANY PRODUCT Early products: Wood pulp Rubber Cables and Television Main Product: Mobile Phone‚ Smart Phone‚ Mobile Computers‚ etc. FOUNDER OF THE COMPANY •The company was initially founded by Fredrik Idestam in 1865 •But it was later converted into a share company
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Introduction The company that we choose from the list is Nokia. Over the past 150 years‚ Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time‚ they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo‚ Finland
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globalization‚ people can sell anywhere take advantage of a country’ resources (cheap labour‚ human intellect‚ lower taxes etc.) take advantage of a country’s less strict labour laws (ex. child labour) · Was the German backlash against Nokia justifiedadd your own opinion? How can nations make themselves more competitive? · New plant developed would be to maximize output in production to Europe‚ Middle East and Africa · Other manufacturers (ex. BenQ [bankrupt]‚ Motorola)
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floating charge were outlined in Re: Yorkshire Woolcombers Association Ltd and they are:- ( It is a charge over present as well as future assets eg fixed and current assets; ( The assets caught are constantly changing in the ordinary course of business eg stock; ( Until the chargee (eg. bank) takes steps to enforce the charge‚ the company can continue to deal with the assets in the normal way. When created‚ the
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