Mergers & Acquisitions: The Case of Microsoft and Nokia Luís Franco Hilário Advisor: Peter Tsvetkov Dissertation submitted in partial fulfillment of requirements for the degrees of MSc in Business Administration‚ at the Universidade Católica Portuguesa SEPTEMBER 2011 1 Abstract Due to the financial downturn and the emergence of new devices in the global handset market has led companies to change their business strategies. Indeed‚ Mergers and Acquisition are considered one of the
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brand. Some of the various tools used by Nokia include: Public relations and press releases Sponsorships Events marketing High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: Year Position Brand Value
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of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness‚ but it isn’t unique. For many years‚ Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end‚ technologically advanced phones and simple‚ inexpensive phones‚ all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product
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floating charge were outlined in Re: Yorkshire Woolcombers Association Ltd and they are:- ( It is a charge over present as well as future assets eg fixed and current assets; ( The assets caught are constantly changing in the ordinary course of business eg stock; ( Until the chargee (eg. bank) takes steps to enforce the charge‚ the company can continue to deal with the assets in the normal way. When created‚ the
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Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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Business Law Case Study Module 4 PLAINTIFF’S STATEMENT: The Parties – Alex Johnson vs. Bethlehem Ice Solutions Opening Argument Those familiar with skiing know that there are risks involved when one chooses to participate in the sport. Those risks‚ however‚ should be associated with self-inflicted harm caused by mistakes that a skier may make and not unforeseen obstacles and dangerous situations. The injuries sustained by Alex Johnson on the slopes at Bethlehem Ice Solutions (BIS) were not
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competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia‚ it is not uncommon in the
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Social Pressure is more powerful than many people think: it influences school classes‚ people’s fashion‚ and even the workplace. Similar to other phenomenons‚ it can have positive and negative effects‚ and groupthink is an example of the latter: Groupthink can lead to faulty decision making‚ ignored crucial alternatives‚ and varied ideas left behind. Furthermore‚ groupthink occurs when a group is highly cohesive‚ and the group members share strong relationships. Fortunately‚ there are many ways to
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Subject: Chief employee bonus: Conflict Interest. To: Ethics for Accountant From: Kyungwon Kwak Date: 03/07/2011 1. Ethics Case-Chief employee bonus The WGN Company has a bonus arrangement‚ which grants the financial vice president and other executives a $15‚000 bonus if the net income exceeds the previous year’s by $1‚000‚000. Noting that the current financial statements report an increase of $950‚000 in the net income‚ Vice President Jack Brickhouse asks Louise Boudreau‚ the controller
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Nokia Connects: A Case study Alyssa Crowder Bus 302 Professor Day 4/27/10 What are the opportunities associated with being first into a major new country market? What are the risks? There are many benefits of being the first company to introduce your product on the market in a new country. One advantage would be gaining sales and popularity‚ by introducing your brand new product. But before they decide to launch their product in a new country‚ the company needs to research the target
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