Introduction: "Nokia - Connecting People": this slogan is known all over the world. In 2006 Nokia employs 68‚041 people in 120 countries. Currently every third mobile phone sold in the world is from Nokia. The Nokia Company is today one of the world’s leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational
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BM3399 Strategic Management Strategic Plan: Nokia | Group F4 | 905690745162235792279447892599 | | | | Contents 1. Introduction 3 2. Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7 2.3.1
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DIA Communication Plan Project Communications 330 Professor O’ Kelly By Mark Salzmann TABLE OF CONTENTS I. OVERVIEW-………………………………………………………...Page 3 II. VISION-……………………………………………………………..Page 3 III. PURPOSE-………………………………………………………....Page 3 IV. OBJECTIVES- ……………………………………………………Page 4 V. STAKEHOLDER ANALYSIS-…………………………………...Pages 4-7 VI. RISK ANALYSIS ITEMS AND IDENTIFIED COMMUNICATION SENSITIVITIES-………………………………………………………Pages 7-9 VII. COMMUNICATION STRATEGY WITH CONFIRMED
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Devising a communication plan PEOPLE Introduction Research shows that children benefit from eating a healthy breakfast prior to the start of the school day. However‚ too often children have no breakfast at all or eat chocolate or crisps and a fizzy drink on their way to school. This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign. This was in support of its ‘Help give a child a breakfast’
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Nokia Connects: A Case study Alyssa Crowder Bus 302 Professor Day 4/27/10 What are the opportunities associated with being first into a major new country market? What are the risks? There are many benefits of being the first company to introduce your product on the market in a new country. One advantage would be gaining sales and popularity‚ by introducing your brand new product. But before they decide to launch their product in a new country‚ the company needs to research the target
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of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness‚ but it isn’t unique. For many years‚ Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end‚ technologically advanced phones and simple‚ inexpensive phones‚ all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product
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Lynelle Fowler Integrated Marketing Communications Plan for General Motors GM&U College Discount Program Copyright 2010. Gatton Student Research Publication. Volume 2‚ Number 1.Gatton College of Business & Economics‚ University of Kentucky 1 Executive Overview This plan outlines communications tactics that will be utilized to raise awareness of the GM&U college discount program. The GM&U program will turn around the target audience’s less than favorable opinion of General Motors
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Trends 4 2.3 Customers 5 3.0 Communication Objectives 6 4.0 Strategy – Target Audience 7 4.1 Demographics 7 4.2 Geographics 9 4.3 Behaviouristics 9 4.4 Psychographics 10 4.5 Pen profile summary 11 5.0 Creative Strategy 12 5.1 Positioning 12 5.2 Creative Approach 13 Introduction and Confirmation of Briefing We are Swift Marketing who operates as a full service agency and we have been given the task of creating a strategic communications plan for William’s and Glyn’s Bank
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NOKIA MORPH CONCEPT T. Prathyusha Reddy B. Sneha Student‚ ECE/CBIT‚ prathyu37@gmail.com Student‚ ECE/CBIT‚ snehareddy.bojja@gmail.com Tejaswi sharvirala Student‚ ECE/CBIT‚ sharvirala88@gmail.com Abstract—In business a product could have a shorter life if it can ’t win the hearts of people and
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MARKETING COMMUNICATIONS PLAN Agata de Knegt - Napiòrska Student number: 20053550 Supervisor: Ms. Manuela Hernandez – Sanchez Date: August 12‚ 2009 “The Hague School of European Studies” The Hague University of Professional Education EXECUTIVE SUMMARY Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although‚ the company has been on the market for seven years already‚ it seems that the firm is not moving forward. Through the years‚ Evorsa has managed
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