EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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First case: The Nokia case Strategic Management class Group H2 Team 7 Team members (5): (Family name ) (First name ) BALITEAU NATHAN LAHLOU ZAKARIA THOMAS HUESCA CHRISTELLE VANNIER LÉO ZHONG YANNI Q1 : The story of the Nokia company starts at the end of the 18th century near the town of Nokia‚ Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over the
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APPENDICES…………………………………………………………………………10 APPENDIX 1: PORTERS FIVE FORCES………………………………………………… 10 APPENDIX 2: SUPPLY CHAIN ANALYSIS……………………………………………….. 11 APPENDIX 3: NOKIA OPERATIONS ANALYSIS………………………………………….. 11 APPENDX 4: FINANCIAL PROJECTION ANALYSIS…………………………………… 12 APPENDIX 5: DECISION GRID…………………………………………………………. 13 INTRODUCTION Nokia‚ one of the leading handset manufacturers‚ is losing market share in developing and developed markets whereas total handset market is expected to grow by $222
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MKT 340 Marketing Research Project SAMSUNG & NOKIA TEAM FRESH Executive Summary This report was done to analyze and compare Samsung and Nokia with regard to their marketing strategies. This report draws attention to the fact that Nokia was once the market leader for cell phone industry however‚ the company have been constantly losing its market share year after year. Samsung on the other hand have been gaining market share and is considered to be the top player in this cell phone
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Nokia Code of Conduct Nokia Code of Conduct Dear Colleague‚ Nokia products touch the lives of billions of people‚ from every corner of the earth‚ from every type of culture‚ from every age and background‚ every day. In fact‚ we made it our mission to get a mobile phone into the hands of everyone‚ because we believe technology should be a powerful force for societal advancement. By connecting people to mobile products and services‚ we can help people improve their lives no matter what
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Nokia Cultural Changes Brenda Boakye Westwood College May 13‚ 2013 Nokia began 150 years ago in Finland. Before they for were known as a telecommunications company‚ they were known for a lot more. Nokia was founded by Fredrick Idestam and began as a paper mill. Nokianvirtra River was the location of the second paper mill plant which opened in 1871 and later the name of the company. Nokia has made everything from galoshes to tires. In 1898 Eduardo Polon founder
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Chapter 15 COMPANY SECURITIES 15.1 DEBENTURES This is a written acknowledgement of a debt owed by a company. Whilst it is possible for some debentures to be unsecured‚ those given to the bank will usually incorporate a fixed and / or a floating charge over the company’s assets. 15.2 FIXED CHARGE This is a charge which immediately encumbers specific assets of the company. Accordingly‚ the chargee’s (bank) consent would be required if the company is to deal with or dispose the assets
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How does Nokia segment the market for cell phones. Nokia’s vision is a world where everyone can be connected. The company applies differentiated market segmentation. Nokia distinguishes the market according to the different variables. The first selection is based on the demands of individuals and business firms . That explains the development of mobile devices applications which fulfill the needs of individual clients and those that provides business application and software. Second selection
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Nokia Swot Analysis Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image‚ Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position‚ Nokia has been a hignly efficient
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NOKIA AND MICROSOFT News from Microsoft -1.28% in the last few days – 4Q14 earnings‚ an announcement of 18‚000 layoffs‚ and the release of a memo from Microsoft’s EVP of devices Stephen Elop about rightsizing – has brought about a clearer picture of Microsoft’s plans for Nokia Nokia’s phones‚ which it acquired in April for $7 billion. Nokia was one of many cellphone manufacturers that struggled as Apple -1.13%’s iOS and Google GOOGL -1.92%’s Android gained dominance of the smartphone market and displaced
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