asked to recommend a marketing plan for Nokia to ensure continued growth in the future. You should think about new ways in which Nokia can distribute mobile phones and create alternative revenue streams. You have agreed the plan will include: An audit of the marketing environment; This will include an overview of the internal and external marketing environment as well as an analysis of competition; A SWOT analysis; SMART Objectives; To clarify what Nokia will achieve; A clear segmentation‚
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SMART OBJECTIVES Goal setting is something most of us recognize as necessary for our success. The establishment of all objectives should be created using the S.M.A.R.T. philosophy. What is meant by S.M.A.R.T. objective? S.M.A.R.T. is an acronym that is used to guide the development of measurable goals. Each objective should be: Specific‚ Measurable‚ Achievable‚ Realistic and Timely SPECIFIC It answers the questions "What is to be done?" "How will you know it is done?" and describes
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SMART Objective Gu langyu is located in the southwest to the Xiamen Island .Famous for it’s Beautiful scenery.In 2011‚this scenic spots received 20000 visitors per day.During the long vacation‚the number of tourists as high as 100000.A large number of tourists‚ which caused serious environmental pressure‚ produced a lot of rubbish everyday‚ destroyed historical relics ‚damaged the local people living environment .These problems must be settled as soon as possible. Specific:Comply with the
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SMART Objectives: This page has been written to provide not only an overview of the SMART objective format‚ but to help you to write your own. Specific | Is the objective clear?Is it precise and well defined?Can everyone understand it? | Measureable | Have you stated how you will assess whether it has been completed or not?What evidence is needed to confirm it?How will the individual learner know when the task has been completed? | Achievable | Are there sufficient resources in place and
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SMART Objective – Wedding Reception Objective: Plan a five hour wedding reception for 200 guests on a budget of $15‚000 that revolves around dinner‚ dancing‚ live music‚ cutting cake‚ and farewell to the couple‚ with an indoor venue reserved one year before the wedding date‚ and all plans finalized one month before the wedding date. Time – Time will be the most crucial constraint and will be prioritized. There is an obvious time constraint on assuring that all events will occur on the wedding day
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they change their phone every year‚ some even twice a year. Nokia is still the largest mobile phone company in the world‚ but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists. This report gives an overview on what is happening on Nokia. It includes the history‚ and a brief introduction to Nokia followed by the company organization. Half way through the report you can find information
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Control. Fayol More to juggle than I realised. Too quick to judge‚ will change now. SMART. Useful in my life Example – pictures Task 1 The three ideas that I will discuss are: Leadership‚ if you are not a leader can you still be a manager. Also the idea of control interests me‚ how much of an impact it can have on every area of your life‚ both personal and professional. Finally‚ the idea of using smart objectives to achieve goals‚ having something that is easily measurable and focusses you on an
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Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
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Each student has to research and analyse into the allotted company particularly with reference to : Introduction to company & Industry‚ its business‚ Products /services/brands offered‚ Mission‚ Vision‚ SMART objectives‚ weekly share price movements since 1st march 2010‚ its key financial results‚ Core competency ‚main global competitors with their market share. ( word limit 400 words) . Also ‚ Every student has to present ones work in class for two minutes using PPT slides. this will be
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Part # 1 : Introduction 1.1 # Basic Information Regarding Nokia Company: Nokia is the world leader in mobility‚ driving the transformation and growth of the converging Internet and communications industries. It make a wide range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Developing and growing our offering of consumer Internet services‚ as well as our enterprise solutions and software
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