"Nokia concept testing case study m marketing" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Best Essays

    Seeking Marketing Opportunities in the Contemporary Business Environment Summary: In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about marketing research models such as 4 Ps‚ Porter’s 5 Forces‚ SWOT analyses is carried out by the author. After that‚ this paper explained the changes of market environment in last decade with competitor analyses. In addition‚ the author evaluates the market mix of Nokia. Opinions of how well

    Premium Marketing Mobile phone Smartphone

    • 4779 Words
    • 20 Pages
    Best Essays
  • Powerful Essays

    Marketing and Nokia

    • 5442 Words
    • 22 Pages

    Marketing Plan for Nokia Marketing Plan for Nokia S series. EXECUTIVE SUMMARY I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the logo which is ’ ’connecting people

    Premium Marketing

    • 5442 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Nokia Case Study

    • 1653 Words
    • 7 Pages

    Assignment 1 – Nokia Case Study Introduction: As a former global leader in the cell phone industry‚ Nokia have a history of great ability to adapt new markets with a solid strategy. Formed in 1865‚ Nokia started out as a lumber mill and moved on to the production of electricity and rubber. In 1992‚ Nokia decided to focus solely on the cell phones industry and rapidly obtained great market share‚ and later became pioneers of the wireless revolution which derived the smartphones. Despite this impressive

    Premium Decision making Strategic management

    • 1653 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Nokia Case Study

    • 1459 Words
    • 6 Pages

    NOkia Organisation structure at Nokia Introduction Nokia is an international producer of computer software‚ internet and telecommunication equipment‚ it is one of the major candidates competing in the smart phone industries (Studymode2013). Dominating the market around 15 years‚ Nokia was perceived as the more dominant and relentless brand within its industry. However‚ due to a number of problematic issues within the company‚ Nokia was forced into making implosive and drastic design resulting

    Premium Organizational structure

    • 1459 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Nokia Case Study

    • 788 Words
    • 4 Pages

    Nokia Case Evaluation Envision is a verb that means to picture or conceive the possibility of the future (Farlex‚ 2011). Nokia’s driving force is sustaining mobile devices that have finite abilities of enhancing social networks through reliable connection. Nokia globally manufactures mobile devices and network communications within 150 countries. The company’s primary focus is connecting people everywhere. Nokia is a world leader that provides mobile communication‚ driving internet transformation

    Free Mobile phone Nokia Smartphone

    • 788 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Nokia Case Study

    • 4979 Words
    • 20 Pages

    NOKIA 6630 A Product Development and Launch Case Study Discussion Issues How would you assess the competitive position of Nokia in the market ? What are the current and future threats for their product portfolio ? Is Nokia’s positioning clear ? How relevant or appropriate is their NPD strategy? Give details. What would you do differently‚ if anything ? EXECUTIVE SUMMARY This case study is about the launch of new product Nokia 6630 by Nokia Corp. on 14

    Free Mobile phone GSM

    • 4979 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Nokia Case Study

    • 1440 Words
    • 6 Pages

    Include  Why Nokia ?  History  Mission statement  Target Market  Positioning  4Ps  Brand personality  Market Segmentation  BCG Matrix  SWOT analysis  Nokia Corporation is a Finland based multinational company  Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki.  CEO -- Olli-Pekka Kallasvuo  Chairman -- Jorma Ollila.  Founder -- Fredrik Idestam in 1865.  Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest

    Premium Nokia

    • 1440 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Case study Nokia

    • 261 Words
    • 2 Pages

    Case study #1 Nokia’s strategic change by means of alliance networks. A case of adopting the open innovation paradigm. With whom‚ why and on what does Nokia collaborate on product development? Whom… Alliance‚ Competitors and Non-familiar partner Why… To create a market for a new product and set the standard for that particular technology. To collaborate with a local manufacturer in order to enter the mobile phone and network technology markets in China‚ Brazil and Australia as the local or

    Premium Strategic management Innovation Management

    • 261 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    NOKIA Case Study

    • 4798 Words
    • 20 Pages

    P ag e |1 NOKIA STUCK IN THE MIDDLE Two Sides of the Phone Introduction: WHATS GOING FOR NOKIA INDIA PAUL BALAJI‚ Managing Director of Nokia India‚works late into the night and is often up at 3 am.Work gets to the point of addiction‚ he says.You start thinking about it in your sleep as well‚to suddenly wake up and plan the next day or check response to mails sent around midnight. Giving him the jitters are not just market reports in his inbox of a general slowdown‚but even crying

    Premium Smartphone Windows Mobile Nokia

    • 4798 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Marketing of Nokia

    • 7546 Words
    • 31 Pages

    Nokia Introduction Nokia Corporation (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is an international communications company‚ focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world’s largest manufacturer of mobile telephones‚ with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). The corporation also produces telecommunications

    Free Mobile phone Nokia Marketing

    • 7546 Words
    • 31 Pages
    Powerful Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50