NOKIA CASE STUDY Presented by: Rica Beloy Co-Presentors: Karla Psalms Magno Dalsa Maamon Leo Masucol Brief History of Nokia In 1871 Frederick Idestam opened his second mill on Nokianvirta river which gave the name Nokia Ab in 1871. Nokia began with making paper-incidentally one of the first communication technologies. In 1898‚ Eduard Polon founds the Finnish Rubber Works‚ which later becomes Nokia rubber business ‚ making everyrhing from galoshes to tires. In 1912‚ Arvid Wickstrom
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Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company‚ headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example‚ 3-series phone is more suited for young people.
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Marketing Plan 4月 13 2012 Prepared by: Rebecca Mirzabozorg – 301112559 Sheng Yu – 301127910 Corina Inigo – 301136571 Echo Liu – 301132340 TA: Travis Mathieson Executive
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The Nokia Case Environmental and Resource Economics | Dr. Dennis Häckl Benedikt Müller | Raphael Petri | Nicola Rabba | Mirjam Rössler | Friedemann Seith Leipzig‚ 6th February 2013 Agenda Content A Introduction 3 4 B Nokia Case 4 C Conclusion Environmental and Resource Economics | Winter Term 2013 | Group 1 2 Agenda Content A Introduction 4 B Nokia Case 4 C Conclusion Environmental and Resource Economics | Winter Term 2013 | Group 1
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BM3399 Strategic Management Strategic Plan: Nokia | Group F4 | 905690745162235792279447892599 | | | | Contents 1. Introduction 3 2. Internal Analysis 3 2.1. Resource Analysis 3 2.1.1. Hierarchy of resources 4 2.1.2. Resource Portfolio 4 2.1.3. Core Competencies 5 2.1.4. Summary of Resource Analysis 5 2.2. Strategic Business Unit (SBU) Analysis 5 2.2.1. Identification of SBUs 6 2.2.2. Summary of SBU Analysis 6 2.3. Value Chain Analysis 7 2.3.1
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high-quality music player etc. A new study on how people in India use mobile computing devices suggests that users can devise new and innovative uses for them if they have sufficient motivation. Nokia C5 - A Smart Handset for Modern People in Nokia Email Share Favorite RePublish Article Nokia C5 is a perfect mobile phone by all means because it brings countless features and applications with it wrapped in a beautiful casing. And the interesting thing is that Nokia has kept its
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So Nokia has already been through one (successful) change programme‚ turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable‚ but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous “burning platform” memo bluntly explaining the serious strategic challenges facing Nokia -
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done a great job wit relationship marketing: marketing‚ experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this‚ we will explain the general strategy that this Brand uses for its products‚ then the activities they have taken along with some specific examples. Later on we will see the results of this marketing‚ its effectiveness and either success
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Nokia Corporation The Nokia Story Nokia was set up in 1865 by a mining engineer named Fredrik Idestam at the Tammerkoski Rapids in South-Western Finland. The company started as a wood pulp mill‚ and in 1960‚ the company started a mobile phone manufacturing business. In 1998‚ Nokia produced 100 million mobile phones and became the world’s largest phone makers. Now‚ Nokia is a leading multinational company engaged in producing mobile communication products‚ and is the
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Mahindra & Mahindra It is 7:00 a.m. and the siren sounds high at Kandivli (asuburb of North Mumbai) plant of Mahindra & Mahindra’s (M&M) Tractor division‚ signaling the starting time of the morning shift. Hardly any workers have turned up. Reporting late on duty is a norm for the workers here. Seldom does the morning shift start before 7:30a.m. During the day shift‚ it was an ominous scene to find workers stretching out under the trees and relaxing during the working hours. The union
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