I. Overview Nokia is a Finnish communications and information technologymultinational corporation that is headquartered in Espoo‚ Finland. Its Nokia Solutions and Networks company provides telecommunications network equipment and services‚ while Internet services‚ including applications‚ games‚ music‚ media and messaging‚ and free-of-charge digital map information and navigation services‚ are delivered through its wholly owned subsidiary Navteq Nokia is the leading brand name in
Free Mobile phone Nokia Marketing
on the smartphone market in North America. It is based on an experiential image branding approach intended to generate awareness‚ long-lasting customer relationship‚ and brand loyalty comparable to that of competitors in North America. Currently‚ Nokia is the market leader in the global mobile industry‚ with great success excluding North America. The reason for that includes increased competition with Apple and Samsung‚ out-of-date Symbian OS‚ low brand exposure and internal problems. This marketing
Premium Smartphone Mobile phone
effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this‚ we will explain the general strategy that this Brand uses for its products‚ then the activities they have taken along with some specific examples. Later on we will see the results of this marketing‚ its effectiveness and either success or failure. Finally‚ we’ll comment about the possibility of other companies learning from Nokia. The Product that the Brand offers has
Free Mobile phone Marketing Advertising
PEST Analysis of Nokia PEST analysis identifies the political‚ economic‚ social‚ technological‚ environmental‚ and legal factors that of which directly affect a company. Political Factors Political/Legal environment are usually considered as one because they are enforced by the nation’s government. It is vital for Nokia’s operation because different nations with their respective government have different Political/Legal platforms respectively; Nokia operating on global level must abide to
Free Mobile phone
COMPETENCY MAPPING ABSTRACT: The term competency is quite generic and related to human behavior and psychology. Competency is often defined as a quality of being adequately qualified‚ intellectually able and emotionally stable. The concept of competency is basically used to define a capability of being able. Competency mapping is a psychological test that helps the human resource management department to test the competence or competency of an employee or a potential employee. It must be noted
Free Skill Competence Human resource management
Leadership Communications Inc. 15 Warner Way‚ Suite 100 Canton‚ MA 02021 www.tolead.com Practical Questions for Building Competency Models Richard S. Mansfield Strategic Partner‚ Leadership Communications Inc.1 Presented at Insight Information Company Conference Competency-Based Management for the Federal Public Service Ottawa November 6-7‚ 2000 1 Richard Mansfield‚ 20 Lincoln Lane‚ Sudbury‚ MA 01776‚ USA. Tel.: 978-443-9668‚ Fax: 978443-9669; Email: RSMansfie@AOL.COM Leadership Communications
Premium Human resource management
ROLE CLARITY THROUGH COMPETENCY MAPPING Rashmi Sharma* ABSTRACT Competency mapping is an area which has been least explored in India.The value of competency mapping is that many employers now purposefully screen employees to hire people with specific competencies. Competency mapping is used for: recruitment and selection‚ identification of training needs‚ role renewal‚ as a basis for conducting assessment development centers‚ creating competency based performance management systems etc. Employers
Premium Employment Performance management Skill
Question 1: Nokia applies specific HRM practices that focus on attracting and retaining good employees. Discuss the significance of this strategic approach to talent management that is adopted by Nokia making them a leader in the mobile phone and telecommunications industry. 1.0 Introduction Global competitiveness seems to be the biggest challenge that most businesses and organisations are facing in the field of management nowadays. Emphasis today is more on strategic human resource management
Premium Human resource management
Management Competencies – Experience of a Healthcare Manager Context Health care organisations in New Zealand today face similar challenges to those in other highly developed countries (1‚ 2). With growing aging populations and increasing burden of chronic illnesses the demand for publically funded health and disabilities services continues to grow significantly (1). This increase in need coupled with the advancements in technology has driven the costs of providing publically funded healthcare
Premium Health economics Healthcare Management
Title: “The Level of Motivation and the Teaching Competency of High School Teachers in Laguna College of Business and Arts‚ A.Y. 2012-2013. CHAPTER I INTRODUCTION Profession is a calling requiring specialized knowledge and often long and intensive preparation including instruction in skills and methods as well as in the scientific‚ historical or scholarly principles underlying such skills and methods. A person who has a profession can be called a professional. It has different types of
Premium Motivation Maslow's hierarchy of needs