The Nokia Case Environmental and Resource Economics | Dr. Dennis Häckl Benedikt Müller | Raphael Petri | Nicola Rabba | Mirjam Rössler | Friedemann Seith Leipzig‚ 6th February 2013 Agenda Content A Introduction 3 4 B Nokia Case 4 C Conclusion Environmental and Resource Economics | Winter Term 2013 | Group 1 2 Agenda Content A Introduction 4 B Nokia Case 4 C Conclusion Environmental and Resource Economics | Winter Term 2013 | Group 1
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Prepared by Elshan Imanli The Problem Of Nokia Company Introduction Nokia has a long history of successful change and innovation‚ adapting to shifts in markets and technologies. From its humble beginning with one paper mill‚ the company has participated in many sectors over time: cables‚ paper products‚ tires‚ rubber boots‚ consumer and industrial electronics‚ plastics‚ chemicals‚ telecommunications infrastructure and more. Most recently‚ Nokia has been best known for its revolutionary wireless
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Nokia Product * NOKIA’S Thinking: A good product sells itself. Price * NOKIA uses a pricing strategy that best suits the product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung
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leadership means risking a high stakes venture that requires a flawless debut‚ and ongoing improvements. This is because the average global denizen is extremely sensitive to the very product Nokia is trying to develop‚ and in many ways unforgiving of even the smallest glitches. Finally‚ there are doubts that Nokia can even sustain such a massive project. In the world of online mapping Google Map reigns supreme. Google’s position as top topographer may appear to be locked in as websites almost universally
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behaviors member d) Personality Changes Wide Such as changes in the above‚ one of the organizations that do the above changes are Nokia Corporation. When Eloc entering Nokia in 2010‚ he has made changes in the Nokia.strategic. In June 30‚ 2012 the Nokia Leadership Team was changes. 1.2 Introduction of Nokia Corporation Nokia Corporation is the largest telecommunications equipment manufacturer in the world and is the largest company in Finland. The center is located
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EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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Marketing Plan for Nokia Marketing Plan for Nokia S series. EXECUTIVE SUMMARY I am planning to launch new concept phones S Series mobile phone S51 in the mature market with the changes in the charging system. NOKIA is a big company and big name so they have the target market and by launching this first objective is to cover the name and second we need to look after the company name. NOKIA main objective is to maintain the quality and then to boost the logo which is ’ ’connecting people
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competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia‚ it is not uncommon in the
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1.1 The Morph concept The “Nokia Morph” is a theoretical future device based on nanotechnology that might enable future communication devices. It is intended to demonstrate the flexibility of future mobile devices‚ in regards to their shape and form allowing the users to transform them according to their preference. It demonstrates the ultimate functionality that nanotechnology might be capable of delivering i.e. flexible materials‚ transparent electronics and self-cleaning surfaces. It also features
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Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10‚000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances
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