or preferences of smart phones for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction
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Empirical Study On Nokia Presented by: Debleena Dutt Ravula Gayathri Ankita Bhattacharya Rahul Sekhar OLS. Group V. Sem IV “To improve is to change; to be perfect is to change often.” Winston Churchill (1874-1965) Why Nokia’s Organizational Changes Is Necessary ? Q3 2011 Market Share 23.9 22 2012 Market Share 2013 Market Share 24.6 18.7 19.1 13.9 8.3 3.2 S am s ung Nok i a A ppl e Source: Gartner (2014) 7.5 Major Organizational Changes In Nokia 199 0 Core Strategy 200 6 Mapping
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SWOT analysis of Nokia Strengths Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity‚ Innovativeness‚ durability & reliability. It has very good financial position‚ higher return on equity (ROE)‚ return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities
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NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865‚ Fredrik Idestam‚ a mining engineer‚ founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922‚ Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here‚ they foray into new ventures like in power and electronic business in late 1970s. By 1987‚ consumer electronics became Nokia major business
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Question 1 Introduction Effects of Globalization The battles for talent‚ recession‚ inadequate succession planning‚ brain-drain are all the effects‚ of a shrinking global economy and globalization‚ which present both threats and opportunities to companies. With companies striving to obtain a competitive advantage in the global market place‚ the shortage of appropriate skill-sets by individuals to meet unique requirements‚ is becoming more problematic. Holbeche (2009:3) states: “Talent and
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INTRODUCTION Nokia’s history spans more than a hundred years and contains many stories‚ events and milestones brought about by the many twists and turns of the world history and industrialization. After the 1966-67 mergers‚ Nokia defined its main businesses to be rubber‚ cable‚ forestry industry‚ electricity generation and electronics. 20 years on‚ the company had added chemicals‚ floor coverings and TV sets to the aforementioned businesses. The electronics business started in the 60s when the Finnish
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NOkia Organisation structure at Nokia Introduction Nokia is an international producer of computer software‚ internet and telecommunication equipment‚ it is one of the major candidates competing in the smart phone industries (Studymode2013). Dominating the market around 15 years‚ Nokia was perceived as the more dominant and relentless brand within its industry. However‚ due to a number of problematic issues within the company‚ Nokia was forced into making implosive and drastic design resulting
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Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. Nokia is a broadly held company with listings on four major exchanges. Nokia comprises
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Coach Inc.‚ uses the best-cost strategy which allows them to offer unique‚ recognizable handbags and leather accessories at an excellent value. Coach Inc.‚ also added one more important aspect to their brand‚ customer service experience — the company provides their employees with often customer services trainings at a glance. Their policies regarding product guarantee is outstanding‚ and the fact that they refurbish and replace damaged handbags not matter how old they might be is impressive. The
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management ( R&D ( Procurement Administrative infrastructure management: The activities are driven by the corporate strategy Human resource management: Human resource is expensive and vital resource and any firm need take care and respect their staff. R&D (Research and development): The innovation in any corporate is necessary thing that the firms need reduce the cost of sell and create competitive advantage. Procurement:The aim is to secure the lowest possible price for purchases of
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