Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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Nokia Case Study February 27‚ 2011 I. Introduction This case study will examine the development and implementation of corporate strategy of the Nokia Corporation. This case study will examine in particular recent events involving Nokia’s cellular phone business. Nokia is a Finnish company that is the world’s largest manufacturer of mobile devices. In addition‚ Nokia offers communication services‚ software‚ as well as‚ phone and internet based content. Nokia includes a network
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August 13‚ 2007 Nokia’s New Chipset Strategy Let the chips fall where they may ♦ Nokia announced a new chipset strategy including the use of standard 2G chipsets and the licensing of its protocol stack for merchant market chipset suppliers. ♦ Broadcom‚ STMicroelectronics and Infineon are the clear winners (in that order). ♦ To varying degrees all other chipset suppliers are losers while Texas Instruments faces a “two birds in the bush” situation. Signals Flash provides timely information
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Slide 3: NOKIA Nokia Corporation is a Finnish multinational communications corporation‚ headquartered in Keilaniemi‚ Espoo‚ a city neighboring Finland’s capital Helsinki. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). Nokia has sites for research and development‚ manufacturing and sales in many continents throughout the world. Slide 4: Nokia Nseries On 27 April 2005‚ Nokia announced a new brand of multimedia devices at the press
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Strategic Management: Principles and Practice Case study A: the Rise and Fall of Nokia Nokia appears to be the world’s leading mobile handset manufacturer from 1998 to 2011. For acquiring and keeping this position it has had many successful ideas. 1- What did Nokia do right? Innovation : Concerning R&D‚ Nokia took advantage of the efficiency of global manufacturing and produced worldwide volume to reduce high costs. In the 1970s‚ The company maintained research and development (R&D) investments
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Nokia decides not to go forward with Sanyo CDMA partnership and plans broad restructuring of its CDMA business June 22‚ 2006 Result of planned restructuring expected to have a positive impact on operating margins Espoo‚ Finland - Nokia announced today that it will not be forming the new CDMA device company with SANYO it preliminarily announced on February 14‚ 2006. Nokia decided not to pursue its earlier plan as it concluded the terms and conditions of the proposed partnership were not
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customers fall into any logical groups based on needs‚ motivations‚ or characteristics? Please make clear what your answers are based on and state used sources. In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently
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NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia
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Question 1: Nokia applies specific HRM practices that focus on attracting and retaining good employees. Discuss the significance of this strategic approach to talent management that is adopted by Nokia making them a leader in the mobile phone and telecommunications industry. 1.0 Introduction Global competitiveness seems to be the biggest challenge that most businesses and organisations are facing in the field of management nowadays. Emphasis today is more on strategic human resource management
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going forward which the company might use to respond to the impacts of globalisation you have identified. Table of Contents 1. Background 1.1 What is Globalization? 1.2 The Importance of Globalization regarding a business 1.3 Nokia - a brief introduction 2. Characteristics and issues influencing Globalisation 3. How globalisation impacts the company 3. 1 Product 3 .2 Logistics 3. 3 Acquisitions 4. Evaluation and recommendations 4.1 Rugman
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