Market Forces April 2008 Vol. 4 No. MARKETING MIX & BRAND RESEARCH MARKETING MIX AND THE BRAND REPUTATION OF NOKIA SYED EHTESHAM ALI College of Management Sciences PAF-Karachi Institute of Economics and Technology E-mail: s_ehtesham_ali@hotmail.com Abstract Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies
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CHAPTER 1 The Nokia Corporation is a Finnish multinational communication and information technology Corporation that is head quartered in Espoo‚ Finland Nokia was the world’s largest vendor of mobile phones from 1998 to 2012. However‚ its market has been declined since last five years‚ with the introduction on touch screen Smartphones from other vendors like iphone by Apple‚ Galaxy series by Samsung. Initially‚ Nokia’s mobiles were on Symbian OS but with the increasing competition with Smartphones
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risks associated with Integrated Cost Leadership/Differentiation Strategy. To mitigate the risk of falling into the trap of “stuck-in-the-middle”‚ the firm should regular review its product line whether its process is efficient and is a leader in the market. Besides‚ the firm should conduct complete and proper market research such that it can have a clear picture on the marketing positioning of its differentiated product and adjust its strategy accordingly. To mitigate the risk of product or
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Price Differentiation vs. Price Discrimination Price differentiation and price discrimination: two terms used in Marketing and Economy. First of all‚ it is appropriate to make an accurate definition for both of the terms. Price differentiation is a pricing strategy that “charges different segments of customers altered prices for the same products or services.” Likewise‚ we can meet with the same definition if we look for price discrimination definition. Then‚ is there a difference between price
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Apple and Dell 1. Explain how each business differentiates itself. 2. Evaluate the benefits to apple of differentiating itself from its competitors. Apple Inc. and Dell Inc. are both regarded as reputable‚ distinguished businesses. They both provide products and services which are associated with consumer electronics‚ computer software and/or hardware‚ and general‚ personal computing devices. This means that both companies produce products which are sold within the same market. However‚ even though
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STraTeGiC Hr MaNaGeMeNT case study with teaching notes Nokia: Values That Make a Company Global By Geraldine Willigan‚ MBA Project team Author: SHRM project contributor: External contributor: Copy editing: Design: Geraldine Willigan‚ MBA Nancy A. Woolever‚ SPHR Ram Charan‚ Ph.D. Katya Scanlan‚ copy editor Terry Biddle‚ graphic designer © 2009 Society for Human Resource Management. Geraldine Willigan‚ MBA. This case was prepared by Geraldine Willigan‚ MBA‚ former editor at Harvard Business Review
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SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products
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Product Differentiation and Market Segmentation in Applesauce: Using a Choice Experiment to Assess the Value of Organic‚ Local‚ and Nutrition Attributes Jennifer S. James‚ Bradley J. Rickard‚ William J. Rossman Recently‚ there has been much interest among horticultural producers concerning the marketing of organic and locally produced food. A consumer survey was administered that asked respondents to choose an applesauce product from a list of products differentiated by price‚ and by labels that
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VIRTUAL UNIVERSITY OF PAKISTAN Format of Internship Report – (MCMI619) [pic] 1. Title Page The title page of the report will include: a. Name of the organization b. Name of the internee‚ Student ID and session c. Submission date of the internship report d. Name of the University e. VU logo 2. Letter of Undertaking You are required to fill in the Letter of Undertaking provided in the ‘Download’ section of the course VULMS and attach here the scanned copy after signing
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Problem with Nokia smartphones As Nokia entered the smarphone market well after Apple RIM. And Samsumg/ customers are not aware of the quality of Nokia smartphone. Instead of buying something the quality of which they ignore‚ prefer buying brand that made their proof on the market. Thsus/ is lagging behind its rival in the smartphone market. They launched the Lumina 900 with windows software; but customers are still hesitating to purchase the phone’. 1. In a market that’s shifting rapidly towards
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