Mary Kay was a direct seller of cosmetics and toiletries. This direct sales force consisted mainly of women who sell full-time or part-time through home demonstrations. The company’s product line included items such as skin creams‚ cosmetics‚ fragrances and other personal care products. From 1963 through the 1990s‚ this direct sales force primarily made up the distribution channel. In the case of Mary Kay‚ the direct sales force was the distributors and consumers. Thus‚ the direct sales force bought
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Market Forces April 2008 Vol. 4 No. MARKETING MIX & BRAND RESEARCH MARKETING MIX AND THE BRAND REPUTATION OF NOKIA SYED EHTESHAM ALI College of Management Sciences PAF-Karachi Institute of Economics and Technology E-mail: s_ehtesham_ali@hotmail.com Abstract Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies
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Kenan-Flagler Business School The University of North Carolina Recency‚ Frequency and Monetary (RFM) Analysis RFM is widely used by direct marketers of all types for selecting which customers to target offers to. The fundamental premise underlying RFM analysis is that customers who have purchased recently‚ have made more purchases and have made larger purchases are more likely to respond to your offering than other customers who have purchased less recently‚ less often and in smaller amounts
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Saptarshi Chakraborty ON NOKIA MOBILE MBA-II‚ SEM-III (DR.J.K.PATEL INSTITUTE OF MANAGEMENT) M.B.A PROGRAMME Affiliated to: Gujarat Technological University 1 Presentation Flow General Information Nokia’s India Operations Interesting Facts about Nokia Nokia Mobile Phone Categories Objectives Of The Study Research Methodology Data Analysis And Interpretation Findings Of The Survey Observations And Conclusion Bibliography 2 General Information Nokia Corporation is a Finnish multinational communications
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The Market 8 Product Function 9 Ingredients 9 Products that contain specially controlled substances 10 Market Access 10 Product Manufacturing 11 Promotion Strategy 11 Delivery Profile 13 Direct Sales 13 Characteristics of the direct sales force 13 Role of independent distributors 13 Mass Marketing outlets 14 Price 14 Market Entry Strategy 15 Pro Forma Financials 16 Entry Costs 16 Assumptions 17 Potential Revenue – 5 Year Forecast 18 Cost per Item 18 Promotion costs 19 Sales/Delivery/Service
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Question # 1 Mary Kay products have been seen to sell in more than 35 markets expanding across 5 continents. Mary Kay’s sales force exceeds 2 million globally with potential markets such as the Indian and Asia- Pacific areas that represent extensive growth opportunities. Mary Kay is focused on expanding into the Indian Market‚ due to its large population and market size. With the large population of middle class growing to a total of 500 million individuals will give Mary Kay the opportunity to
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networks. Ethical problems due to advances in IT call for the creation of new acts to protect consumers. The Telephone Consumer Protection Act (TCPA) of 1991 and the Do Not Call Implementation Act of 2003 are two perfect examples of Acts being created as direct results of IT advancements coupled with ethical issues. What were the advances in information technology that resulted in new ethical issues necessitating the creation of each act? The advances in information technology that resulted
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Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that "gives you wings"? My conclusion is that we should focus on direct marketing and use this to bring in a more diverse population of users. History In 1982‚ Dietrich Mateschitz became aware of products called "tonic drinks"‚ which is very popular in Asia. While in Asia he got the idea of marketing those functional
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to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong relationships with its customers without the need for any intermediary. But this trend is starting to lose
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Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales‚ e-commerce‚ vending machines and direct mail Advantages * Because there is no intermediaries‚ the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce‚ which means that this channel of distribution is growing in popularity among customers * Direct marketing can
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