Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
Free Mobile phone Marketing
NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Nokia also provides equipment‚ solutions and services for communications networks through Nokia Siemens Networks. From January 1‚ 2004 through March 31‚ 2007‚ Nokia had four business groups: Mobile Phones‚ Multimedia
Premium Nokia
The beginning of Nokia goes back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898‚ the Finnish Rubber Works Ltd was found‚ and in 1912‚ Finnish Cable Works began operations. Gradually‚ the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally‚ these three companies were merged to form Nokia Corporation in 1967. Nokia Corporation engages in the
Free Mobile phone Nokia
more rupees value for the same business. The operating margins of software service exporters tend to go up by 30-35 bps when the rupee falls by 1% against the US dollar. What may limit the positive impact of a weak rupee on margins will be the strategy the companies adopt to
Premium United States dollar Currency Business process outsourcing
SWOT analysis for Nokia Introduction Nokia Corporation is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets‚ and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony‚ ISDN‚ broadband access‚ professional
Free Mobile phone Nokia
potential impacts of globalisation on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to the impacts of globalisation you have identified. Table of Contents 1. Background 1.1 What is Globalization? 1.2 The Importance of Globalization regarding a business 1.3 Nokia - a brief introduction 2. Characteristics and issues influencing Globalisation 3. How globalisation impacts the
Premium Nokia Mobile phone
Ms. Qanita Submitted By: Rabia Siddiqui Date: 23rd Mar 2015 Mission Statement of Nokia: Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows; “Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.” Operations Management Mission of Nokia: Nokia Goals and objectives in the market are as follows: To build great mobile products. To help people
Free Mobile phone Nokia Supply chain management
Nokia is a world leader in mobile communications‚ driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones‚ devices and solutions for imaging‚ games‚ media and businesses. Nokia provides equipment‚ solutions and services for network operators and corporations. Nokia is a broadly held company with listings on four major exchanges. Nokia comprises
Premium Mobile phone
societal/institutional/cultural levels and at market and business levels. In any globalization process‚ distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. (Mattsson
Premium Marketing
Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
Free Mobile phone