Market Forces April 2008 Vol. 4 No. MARKETING MIX & BRAND RESEARCH MARKETING MIX AND THE BRAND REPUTATION OF NOKIA SYED EHTESHAM ALI College of Management Sciences PAF-Karachi Institute of Economics and Technology E-mail: s_ehtesham_ali@hotmail.com Abstract Pakistan’s mobile phone market is growing very fast. The most selling brand in the market is Nokia. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies
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Economics and Managerial Economics Economics may be defined as a branch of knowledge dealing with allocation of scarce resources among competing ends. Managerial Economics may be defined as application of eco for problem solving at corporate level. Factors affecting Managerial decision Often only pure logic does not contribute to decision making Human Factor Human behavioral considerations often influences a manager into compromising or moderation a decision which would otherwise have made
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Introduction Nokia is of the largest telecommunication manufacturer company and is known globally for its reliable and good quality products. It has good reputation all around the world. It is leading brand in some areas and still growing day by day. Vision Voice goes mobile………….if it can go mobile…………………….it will. Mission Connecting people. SWOT analysis of Nokia SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Nokia make it understand
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Section 1 Internal environment and external environment Internal environment • Manager: On one hand‚ in order to understand a management situation of a company‚ the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management‚ middle management and base management level in the pyramid
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accessed 19th nov 2012. 5. india times. (2012). Nokia unveils two new mid-range cellphones .Available: http://www.indiatimes.com/mobile/nokia-unveils-two-new-midrange-cellphones-41360.html. Last accessed 19th nov 2012. 6. india times. (2012). Nokia Unveils Entry-Level Lumia 510 . Available: http://www.indiatimes.com/mobile/nokia-unveils-entrylevel-lumia-510_-44818.html. Last accessed 19th nov 2012. 7. india times. (2012). Can Asha series phones change Nokia fortunes? .Available: http://www.indiatimes
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5 Porter Analysis Nokia 5 FORCES ANALYSIS The economic structure of an industry is not an accident. Its complexities are the result of long-term social trends and economic forces. But its effects on you as a business manager are immediate because it determines the competitive rules and strategies you are likely to use. Learning about that structure will provide essential insight for your business strategy. Michael Porter has identified five forces that are widely used to assess the structure of
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Strategic Human Resource Management Case Nokia Case Nokia 1 Strategic Human Resource Management Case Nokia Vision and Mission .................................................................................................................3 History ...................................................................................................................................3 Nokia key data.......................................................................................
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A SMALL STEP TOWARDS CONSERVING ELECTRICITY In response to the task given to me‚ regarding fans and lights being left unshut when not in use and a small survey to analyse student mentality and behaviour‚ I had taken the following steps Informed people in my hostel to gather in the common room for 5 minutes after dinner (on Sunday‚ 24-08-2104). Met people who did not turn up to meet in person Contacted some of them through WhatsApp I stay in SR14 hostel‚ it has 120 rooms (approx. 120 students
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discusses the basics ideas behind economic analysis and how this framework can be used by managers to make better organizational‚ production‚ and pricing decisions. The chapter introduces the important concept of economic Darwinism and provides an overview of the book. CHAPTER OUTLINES MANAGERIAL ECONOMICS AND ORGANIZATIONAL ARCHITECTURE Organizational Architecture Economic Analysis Academic Application: R&D and Executive Turnover Managerial Application: Economic Incentives and the Subprime Mortgage
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Economics | | |Sr. No. |Core Areas |Percentage | |1. |Micro-Economics |15% | |2. |Marco-Economics |15% | |3. |Econometrics
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