DWO Project Report: Nokia 2012 Contents Executive Summary................................................................................................................................... 2 List of figures ............................................................................................................................................. 3 1. Introduction .............................................................................................................
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SWOT analysis of Nokia Strengths Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity‚ Innovativeness‚ durability & reliability. It has very good financial position‚ higher return on equity (ROE)‚ return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities
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Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
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Contemporary Marketing: NOKIA Nikolas Stavridis - 77094447 Shivam Parashar - 77154872 Hareshwer Saravanan - 77155974 Puneet Hooda - 77154871 Shivani Subramanian - 77152702 Masters of Business Administration Faculty of Business & Law Table of Contents Executive Summary 1. Introduction 2. Nokia’s Marketing Strategy 2.1. Why Nokia’s Marketing Strategy Failed? 2.1.1. Nokia’s Value Proposition (or lack of it) 2.1.2. Nokia’s
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Unit one: Principles of personal responsibilities and working in a business environment Assessment You should use this file to complete your Assessment. The first thing you need to do is save a copy of this document‚ either onto your computer or a disk Then work through your Assessment‚ remembering to save your work regularly When you’ve finished‚ print out a copy to keep for reference Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area
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Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865‚ Fredrik Idestam‚ a mining engineer‚ founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922‚ Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here‚ they foray into new ventures like in power and electronic business in late 1970s. By 1987‚ consumer electronics became Nokia major business
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unit 13 | 2011 | | Btec business level 3 Recruitment and -selection.Jean-Jacques | P1 Identify how two organisations plan recruitment using internal and external sources? My first organisation is Tesco because I think there internal and external is very basic to explain and I have a lot of knowledge. Internal recruitment: means that the person recruiting from the job will be taken from the organisation. In Tesco it will give current employee to get a promotion because it will be
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Lisa Jane Marie Horn 149 Carnation Road Strood Kent ME22YG Lisajanemariehorn@yahoo.co.uk 07958359829 Personal Statement: 3 Years ’ experience working in temporary positions within an Office based environment also I have worked within the Retail industry. I have gained skills such as Administration and Customer Service. I am a determined and ambitious individual with great interpersonal skills. I have the ability to work on my own initiative and as part of a small or expanding team. My goal
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Generic formulas in film are a certain plot that you can predict what is going to happen because it happens in every movie in the same genre. For an example in a horror movie‚ the viewer usually knows one person is going to die and then another and then another. The last person to die is the female. This is a generic example. From the movie “True Grit” we can see another example of generic formulas. When the little girl suggest that she goes with the old man ‚ even though the old man does not
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