to investigate how the Nokia Corporation has been innovative since it was originally founded as Nokia AB in 1865. This report also looks into what Nokia has done to be considered innovative‚ how that innovation has paid off and what challenges the company faces now‚ and in the future. The main findings were that Nokia has been very innovative politically‚ strategically and through new creations. The main focus of innovation was within the telecommunications industry. Nokia have manufactured some
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Distribution Mapping & Dealer Satisfaction survey for Nokia Mobile Phones | A PROJECT REPORT Under the guidance Of Mr. Neeraj Arora ______________________________ MOHAMMAD AREEB Roll no: 521159708 ______________________________ in partial fulfilment o f the requirement for the award of the degree Of MBA IN [Marketing] JUNE 2013 ACKNOWLEDGEMENTS First‚ I thank my Supervisor Mr. Neeraj Arora for his continuous support to making this project Mr. Neeraj Arora was always there to listen and
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Slide 3: NOKIA Nokia Corporation is a Finnish multinational communications corporation‚ headquartered in Keilaniemi‚ Espoo‚ a city neighboring Finland’s capital Helsinki. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). Nokia has sites for research and development‚ manufacturing and sales in many continents throughout the world. Slide 4: Nokia Nseries On 27 April 2005‚ Nokia announced a new brand of multimedia devices at the press
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1.0 Introduction (Abstract) Today‚ company’s real value lies outside the business itself‚ in the minds of potential buyers (Kapferer‚ 1992‚ p. 9). This is reflected in the value of brands‚ which are the anchors of company’s value. Products are introduced‚ they live and disappear but brands endure (Kapferer‚ 1992‚ p. 17). The term ``brand’’ holds multiple meanings. According to John Murphy‚ founder of Inter brand (Ingham‚ 2003)‚ a brand is not only an actual product‚ but also the unique property
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Executive Summary Nokia Nseries‚ products of Nokia Company‚ are built with the technology‚ mainly for communication and entertainment. This report will show some analysis of Nokia Nseries‚ including‚ macro environment‚ competitive situation‚ company‚ and SWOT analysis. Macro environment consist of economic‚ technology‚ political and legal‚ and cultural and social environment. Competitive analyses include direct and indirect competitors‚ Porter’s Five Force‚ and Competitive advantages. Company analysis
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known‚ but it is known that about 32 000 employees of Nokia to switch to Microsoft. Headquartered in Espoo‚ near Helsinki‚ will be retained. A main output anyway no longer manufactured in Finland. Now‚ so hope in Finland‚ the Group faces a new beginning. Leading the group will
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WHY NOKIA FAILED AT SMARTPHONE SEGMENT AGAINST APPLE? According to my project I am going to explain two companies; which one of them is successful at producing and selling Smartphone and one of them is‚ can not success at production and sale of Smartphone. Firstly I am going explain Nokia which is leader of communication industry but going to fail at Smartphone sector and after that‚ I am going to explain Apple‚ that is best at producing Smartphone and proved its quality in last 4 years
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management Case analysis assignment Submitted by group 10 Pooja mahtre shishupal The Triumph of a Global Corporate Brand: The Case Study of Nokia | Summary The case deals with how a global brand can become successful and how it has to expand globally to mark its presence in the developed and the developing nations. In this case Nokia is used as a global brand to portray its success globally and also how it was able to build its brand image and the emotional connect with the customers
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Customer Satisfaction of Nokia Mobile Project Abstract The main objective of the project is to study the satisfaction levels of customers‚ Product awareness and Consumer Behavior with reference to NOKIA mobile handset users. Nokia has played a pioneering role in the growth of cellular technology in Pakistan‚ starting with the first-ever cellular call more than a decade ago‚ made on a Nokia mobile phone over a Nokia-deployed network. Nokia started its Pakistan operations in 2000
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External Analysis: Porter’s 5 Forces Comparison Nokia vs. Amazon.com Nokia is a multinational communications corporation that is headquartered in Finland and engaged in the market of manufacturing of mobile devices and in converging Internet and communications industries‚ with over 132‚000 employees in 120 countries‚ sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Nokia produces a wide range of mobile devices and offers
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