Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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Recruitment and selection process HR Planning SLT regional branches inform available vacancies to the head office. Each department decides number of employees to be recruited. Inform vacancy requirements to recruitment section Plan deadlines. Create strategic plan for the recruitment. Decide recruitment type. Decide whether to recruit through direct SLT or SLT human capital solutions. If an employee is recruited by SLT‚ the HR section of SLT is responsible for all HR related activities (eg. Insurance
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HUMAN RESOURCE MANAGEMENT: Human Resource Management (HRM) is the functions in an organization that focuses on the recruitment of new employees and it provides directions to the employees who are working in the organization. Human Resource Management can also be performed by the line managers in the organization. Human Resource Management (HRM) in the organization functions it deals with the issues in the organization such as hiring of new employees‚ safety‚ benefits‚ motivation to the employees
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Nokia Corporation is a Finnish multinational communications and information technology organization that originated and is headquartered in Finland. Its main products are mobile phones and portable information technology devices. It also offers Internet services such as games‚ music‚ media‚ messaging‚ applications‚ as well as free map information and navigations tools through its exclusively owned subsidiary Navteq. Nokia also has a joint venture with Siemens‚ and Nokia Siemens Networks‚ a telecommunications
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Change for good With over 1.3 billion customers using Nokia devices‚ we’re in a unique position to effect positive environmental and social change around the world. For us‚ sustainability isn’t merely an exercise in damage limitation – it’s an opportunity to make a real difference‚ both to people and to our planet. Caring for the environment Climate change‚ energy and resource use are some of the biggest challenges facing the world today. From natural disasters to food security to rising sea levels
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CIPD Map An explanation of the HR Map. 1.1 HR Profession Map (HRPM) The HR map is a means in which‚ a HR professional can asses oneself in order to further their professional development. The map uses 10 professional areas and 8 behaviours a HR professional is expected to exhibit throughout their career. The bands cover the different stages and abilities from someone starting out in HR (band 1) to a high level practitioner‚ such as an HR Director (band 4). 1.2 Professional areas The
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Nokia as a company Overall Nokia has detailed many personality characteristics for its brand. The main focus of Nokia is relationship marketing; the company personality is like a trusted friend. Building friendship and trust is the main objective of the Nokia brand. When Nokia positions its brand in the crowded mobile phone marketplace‚ its message is to “bring people together”. This gives consumers a sense of trust and consideration by the company‚ as though to say that Nokia understand what
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NOKIA COMPANY BACKGROUND Company Information Nokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music‚ navigation‚ video‚ television‚ imaging‚ games‚ business mobility and more. Nokia also provides equipment‚ solutions and services for communications networks through Nokia Siemens Networks. From January 1‚ 2004 through March 31‚ 2007‚ Nokia had four business groups: Mobile Phones‚ Multimedia
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NOKIA 6630 A Product Development and Launch Case Study Discussion Issues How would you assess the competitive position of Nokia in the market ? What are the current and future threats for their product portfolio ? Is Nokia’s positioning clear ? How relevant or appropriate is their NPD strategy? Give details. What would you do differently‚ if anything ? EXECUTIVE SUMMARY This case study is about the launch of new product Nokia 6630 by Nokia Corp. on 14
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Innovative HR Practices by Organisation across Different Sectors Introduction Companies are taking up people-related initiatives as there is a need to manage human resources advantageously‚ so as not to lose the competitive edge in talent that they have built. In managing their human resources‚ companies have time and again focused on values‚ invested in personnel‚ emphasized on meritocracy and consequently attaining excellence in HR processes. Innovative Practices of Recruitment and Selection
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