EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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Nokia Product * NOKIA’S Thinking: A good product sells itself. Price * NOKIA uses a pricing strategy that best suits the product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung
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and is in the initial planning and development stages. Prior to moving forward the company will carry out a marketing situation analysis on the external macro-environment which consists of the demographic‚ economic‚ natural‚ technological‚ political and cultural environments. The macro-environment encompasses factors beyond the immediate environment that can affect an organisation and represent general forces and pressures rather than institutions with which the organisation relates directly (Palmer
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Title of Module: Strategic Change in Organization‚ Creative & Innovation mgt‚ Strategic HRM Description Nokia is a well renowned mobile manufacturer company. In the past Nokia was holding the market leader position‚ which was adversely affected due to the change in the technology in the mobile communication industry. As Nokia did not recognize the need for the change in time‚ so‚ The Company lost its market share drastically‚ which resulted in greater financial loss. In order to regain its
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the respondents are between 30-35 age group‚16% of the respondents are between 35-40 age group‚12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group. Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age 4.1.1 AGE WISE CLASSIFICATION [pic] 4.2 SEX Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification
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of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness‚ but it isn’t unique. For many years‚ Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end‚ technologically advanced phones and simple‚ inexpensive phones‚ all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product
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Introduction The company that we choose from the list is Nokia. Over the past 150 years‚ Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time‚ they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo‚ Finland
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COUNTRY REPRESENT •Finnish Company •Nokianvirta river Nokia‚ Finland YEAR OF BIRTH Company started in 1865 as wood pulp mill. After 1963 Nokia started producing radio telephone COMPANY PRODUCT Early products: Wood pulp Rubber Cables and Television Main Product: Mobile Phone‚ Smart Phone‚ Mobile Computers‚ etc. FOUNDER OF THE COMPANY •The company was initially founded by Fredrik Idestam in 1865 •But it was later converted into a share company
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What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with this environment? Answer: Competition for the Southeast Asian budget traveler has increased significantly in recent years as more carriers have entered the market. These new entrants are attracted by the large number of potential travelers‚ and the fact that government regulations in the region have decreased making it easier
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Nokia Connects: A Case study Alyssa Crowder Bus 302 Professor Day 4/27/10 What are the opportunities associated with being first into a major new country market? What are the risks? There are many benefits of being the first company to introduce your product on the market in a new country. One advantage would be gaining sales and popularity‚ by introducing your brand new product. But before they decide to launch their product in a new country‚ the company needs to research the target
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