the respondents are between 30-35 age group‚16% of the respondents are between 35-40 age group‚12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group. Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age 4.1.1 AGE WISE CLASSIFICATION [pic] 4.2 SEX Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification
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Introduction The company that we choose from the list is Nokia. Over the past 150 years‚ Nokia has evolved from a riverside paper mill in southwestern Finland to a global telecommunications leader connecting over 1.3 billion people. During that time‚ they’ve made rubber boots and car tires. They’ve generated electricity. They’ve even manufactured TVs. Nokia Corporation is a Finnish multinational communications and information technology corporation that is headquartered in Espoo‚ Finland
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COUNTRY REPRESENT •Finnish Company •Nokianvirta river Nokia‚ Finland YEAR OF BIRTH Company started in 1865 as wood pulp mill. After 1963 Nokia started producing radio telephone COMPANY PRODUCT Early products: Wood pulp Rubber Cables and Television Main Product: Mobile Phone‚ Smart Phone‚ Mobile Computers‚ etc. FOUNDER OF THE COMPANY •The company was initially founded by Fredrik Idestam in 1865 •But it was later converted into a share company
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article “The importance of an internal marketing orientation in social services” (International Journal of Nonprofit and Voluntary Sector Marketing‚ 14:285-295‚ 2009)‚ it’s a recent article with only three years‚ and many of the references that are used in this article are researchers well known in their field of work. Both of the two researchers have a PhD in Marketing from the University of South Florida and also both have already published several articles in various Marketing Journals. This article
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Lecture-Evaluating Opportunities in the Changing Marketing Environment Now that we understand what the general approach is to pulling together a marketing plan‚ there are a number of elements that stand out as essential to look at in order to meld it into a workable strategy. One of these things is the nature of the competition…that is‚ the competitive environment. Competitive analysis is one vital consideration to preparation of the marketing plan‚ because it interrelates so closely with such
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PAGE INTRODUCTION OF NOKIA…………..…………………………………………….2 HISTORY AND BACKGROUND……………………………………………………..2 BUSINESS ENVIRONMENT: INTERNAL ENVIRONMENT OF NOKIA…………………………………………..3 VISSION STATEMENT OF NOKIA………………………………………………….3 MISSION STATEMENT……………………………………………………………….4 OBJECTIVES OF NOKIA……………………………………………………………..4 CHANGING NATURE OF ORGANISATION………………………………………5 MANAGEMENT AND ORGANISATIONAL STRUCTURE:
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Microsoft and Nokia. This ‘transformation’‚ turning Microsoft into a ‘devices and services’ company‚ is key to the company’s continuing survival‚ and would be impossible without Nokia. Here are four reasons why the acquisition had to happen: Microsoft need to keep its momentum Recent industry figures have shown Microsoft’s Windows Phone 8 posting its highest ever market share allowing the mobile OS to leapfrog BlackBerry and become the third-most popular globally. This means that Windows Phone
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globalization‚ people can sell anywhere take advantage of a country’ resources (cheap labour‚ human intellect‚ lower taxes etc.) take advantage of a country’s less strict labour laws (ex. child labour) · Was the German backlash against Nokia justifiedadd your own opinion? How can nations make themselves more competitive? · New plant developed would be to maximize output in production to Europe‚ Middle East and Africa · Other manufacturers (ex. BenQ [bankrupt]‚ Motorola)
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Contents I) INTRODUCTION 3 1. General Introduction 3 2. Market 3 II) MARKETING ENVIRONMENT 4 1. Micro – Environment 4 2. Macro – environment 4 2.1 The Economic Environment 4 2.2 The Cultural Environment 5 2.3 The Natural Environment 6 2.4 The Demographic Environment 7 III) MARKETING MIX 7 1. Target Market 7 2. Price 8 3. Product 8 4. Distribution 9 5. Promotion 10 IV) LESSON 13 I) INTRODUCTION 1. General Introduction Type: Public (NYSE: DIS) Year of establishment: 16/10/1923 Industry: Media and
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I’m going to provide the marketing mix on how Twycross Zoo does its internal marketing to make sure they’re ahead of the other zoos. The 7 Ps of marketing mix will evaluate on how Twycross Zoo are keeping ahead of their competitors. Simply use the marketing mix as a tool which helps businesses and marketers to help determine a product or brand offerings. The marketing mix 4 Ps: Product – This zoo provides various shows in exhibiting the wildlife of the organisations and other specific animal which
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