Microsoft Corporation is an American multinational corporation headquartered in Redmond‚ Washington‚ that develops‚ manufactures‚ licenses‚ supports and sells computer software‚ consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems‚ Microsoft Office office-suite and Internet Explorer web browser. Microsoft was founded by Bill Gates and Paul Allen on April 4‚ 1975. Microsoft is the world’s largest software maker
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Nokia Corporation is a Finnish multinational communications and information technology organization that originated and is headquartered in Finland. Its main products are mobile phones and portable information technology devices. It also offers Internet services such as games‚ music‚ media‚ messaging‚ applications‚ as well as free map information and navigations tools through its exclusively owned subsidiary Navteq. Nokia also has a joint venture with Siemens‚ and Nokia Siemens Networks‚ a telecommunications
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brand. Some of the various tools used by Nokia include: Public relations and press releases Sponsorships Events marketing High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: Year Position Brand Value
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with the highest standards of business conduct Nokia aims to be among the world’s leading companies in responsible business practices We examine the entire value chain and product lifecycles to ensure that we meet the expectations of responsible business Appropriate business behavior Nokia communicates its corporate responsibility (CR) ambitions through all of its employees‚ with work practices reflective of Nokia’s Code of Conduct Governance Nokia believes that real progress is made only when
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Smartphones were once the most popular innovation in the world‚ and by now‚ the majority of people in the United States has a smartphone. A few years ago‚ Apple invented a tablet called iPad which was overwhelmingly popular in the market. With the success of Apple‚ other companies also wanted a share of the tablet market. They started designing their own tablets and sold them at much lower prices to increase their competitiveness in the market. Apple’s tablet underwent major changes‚ from iPad to
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Assignment Assessment Report Campus: | | Year/semester | | Level: | ACL-I | Assignment Type | Work Shop Task - I | Module Name: | SALES | Assessor’s Name | | Student’s Name: | | Reqd Submission Date | | e-mail id & Mob No | | Actual Submission Date | | Stream | CORE | Submitted to : | | Certificate by the Student: Plagiarism is a serious College offence. I certify that this is my own work. I have referenced all relevant materials. Student’s
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Topic Selection Microsoft recently unveiled its prototype‚ Surface‚ their version of a tablet or alternative device to a personal computer. It is questionable how Microsoft‚ a known software company‚ will be able to manufacture and sell a tablet device that is a contender in the marketplace against devices such as the iPad. Thesis: It is critical that Microsoft produce a device that overcomes the limitations of its competitors and adds features that set it apart‚ in order to define itself in
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NOKIA 6630 A Product Development and Launch Case Study Discussion Issues How would you assess the competitive position of Nokia in the market ? What are the current and future threats for their product portfolio ? Is Nokia’s positioning clear ? How relevant or appropriate is their NPD strategy? Give details. What would you do differently‚ if anything ? EXECUTIVE SUMMARY This case study is about the launch of new product Nokia 6630 by Nokia Corp. on 14
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Nokia is a well known brand in the world of mobile communication and it is the world leader in the industry because of its history‚ name‚ reliability and unique products and provision of protected solutions. It is one of the most well-known companies and it has offices all over the world. The main product of Nokia is mobile phones and it also deals in household items. Nokia recognizes its corporate responsibility and states that “in all parts of business it makes corporate responsibility a part of
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students end up learning a lot from the activity and actually like doing it at the same time. There is also a term for it called “BYOT” (Bring Your Own Technology). This is also a great idea because a recent survey says that over 80% of kids have Smartphone be 8th grade. So there is no problem of anybody not having a phone. So the use of smart phones in class should be permitted because they increase student activity in class and also increase student attention span. The students of today are in
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