Section 1 Presents some good guidelines for preparing cases in general. This information will help you prepare your group case to present to the class as well. Section 2 Describes specific questions that must be addressed in the course of your group presentation. Section 1 GUIDE TO CASE ANALYSIS Preparing a Case for Class Discussion If this is your first experience with the case method‚ you may have to reorient your study habits. Unlike lecture courses where you can get by without preparing intensively
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PEST ANALYSIS The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Company‚ its suppliers‚ distributors‚ and its competitors are also impacted by what is happening in the world. To succeed therefore‚ it is necessary to continuously monitor‚ anticipate‚ and adapt‚ to that environment‚ and wherever possible‚ shape that environment. The
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The case against Microsoft was brought buy the U.S. Department of Justice‚ as well as several state Attorneys General. Microsoft is accused of using and maintaining monopoly power to gain an unfair advantage in the market. The case has been under observation for a long time‚ but the Justice department is having trouble coming up with substantial evidence against Microsoft. Specifically‚ the Department must prove:<br><li>That Microsoft has monopoly power and is using it to gain unfair leverage in
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the early 1970’s two young men stumbled upon what would one day‚ be one of the top companies within its market. Paul Allen and Bill Gates‚ founders of Microsoft Corp‚ had a vision that every household would own a personal computer‚ and they were going to be the ones to help make that possible through the development of computer software. Microsoft was first able to get a foot in the market when IBM approached them in June of 1980 about developing an operating system for their new line of personal
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1. How has Microsoft responded to competitive threats and opportunities in the past? What patterns do you see? Microsoft typically entered markets when it realized potential of dominance. The second time IBM asked Gates to build them an OS‚ Gates saw potential‚ believing that the OS would become a standard that other manufacturers could use as well. Microsoft bought DOS from another software vendor‚ modified it and licensed it to IBM. Gates held onto the copyright‚ and as he predicted he was
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The Microsoft Antitrust Case A Case Study For MBA Students by Nicholas Economides* Revised April 2003 Abstract This case study discusses briefly the economic and legal issues pertaining to the antitrust case of the United States and a number of States against Microsoft. * Stern School of Business‚ New York University‚ New York‚ NY 10012‚ (212) 9980864‚ fax (212) 995-4218‚ http://www.stern.nyu.edu/networks/‚ neconomi@stern.nyu.edu Copyright ©‚ N. Economides 2 Contents 1. 2. 3. 4. 5
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The facts of the case 18 States and the Justice Department brought suit against Microsoft to "eliminate Microsoft’s unlawful practices‚ to avoid recurrence of similar practices and to restore the competitive threat that middleware products posed prior to Microsoft’s unlawful conduct. The procedural history of the case Microsoft grew the government’s attention in 1991‚ because word was that it was abusing its monopoly in the PC operating system market. The government had the FTC conduct an inquiry
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Microsoft is a world leader in the PC industry and has $36.2 billion of cash. However‚ sales of PC would not last forever! The PC industry which is in its fourth decade shows signs of saturation and maturity (exhibit 13 in case). Launching XBOX allowed Microsoft to drive a revolution in digital entertainment and deliver the future of experience. The decision taken by Microsoft lead to its diversification in gaming consoles and online gaming industry. The diversification allowed Microsoft to utilize
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Apple vs. Microsoft By Teka Lee Professor Miles ITE 119 11 October 2012 Outline Thesis: Apple’s website differs from Microsoft’s website in the homepage‚ navigation‚ and consistency. I. First‚ Apple’s homepage differs from Microsoft’s homepage. A. Apple 1. Appearance 2. Main ad 3. Space B. Microsoft 1. Appearance 2. Main ad 3. Space C. Therefore‚ the differences in Apple’s and Microsoft’s homepage are significant. II. Second‚ Apple’s
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Why are global strategic alliances so prone to failure? Analyse the key challenges to be overcome and suggest practical ways of improving the chances of success. GLOBAL STRATEGIC ALLIANCES Global Strategic alliances are often international associations which further the common interests of two or more firms across time and geographical boundaries. It involves corporate agreements covering a wide area of functions ranging from outsourcing jobs‚ Component sourcing through R&D to Production
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